Hey y’all! Let’s get cracking with another week of business and marketing goodness!
Tik Tok rejected Microsoft’s offer to buy the company then an hour or so later turned around and agreed to partner with Oracle as a ‘trusted tech partner’. This is not a sale (at least not yet), and it appears Oracle will help manage US operations for Tik Tok, likely lending its cloud computing technology.
Oracle reportedly wins deal for TikTok’s US operations as "trusted tech partner" https://t.co/427lkZh1TV pic.twitter.com/RYOJAfOKj6
— The Verge (@verge) September 14, 2020
Digital body language is a wonderful topic that too few marketers think about. My dear friend Kelly shared this fabulous article that breaks down what can be happening on your site and how you can convince the visitor to become a buyer:
Can You Read Your Online Customer's Digital Body Language? via @LirazMargalit #personalization #CustomerExperience #digitalstrategy https://t.co/wtEMHXkm5N
— Kelly Hungerford (@KDHungerford) September 10, 2020
Now this graph in this tweet immediately caught my attention:
A must-read for those looking to connect with younger consumers https://t.co/d3AGXruEi8
— Social Media Today (@socialmedia2day) September 12, 2020
First, it’s ridiculous to combine Gen Xers with our Boomer parents as we are completely different groups, but whatevs. But what really caught my attention was note the percentage that choose brands based on friend/family recommendations falls with every age group. Now I checked the fine print and the results are coming from a survey of Snapchat users, so that will likely skew the results some.
But I found this quote from the article about how Gen Zers view recommendations from friends and family to be fascinating:
“Part of that, of course, is that such recommendations are now much easier to come by, as you can see what people like and advocate for via social media. Past generations didn’t always have this as a reference point, so it makes sense that they’re less instinctively reliant on the same.
But Gen Z has adapted to the modern communications environment, which underlines the importance of facilitating advocacy through influencers and regular customers on social networks.”
This tends to suggest that who Gen Zers consider to be ‘friends’ could be much broader than their older counterparts. In fact, could this even be suggesting that Gen Zers view influencers they like as their ‘friends’? I think this is a very interesting area to explore and research further. Perhaps the definition of who a ‘friend’ is more abstract for the youngest digital natives, and becomes more literal as we age? Again, I find this fascinating and worthy of further research.
Oh Twitter…you just can’t help yourself, can you? It appears that Twitter is now positioning itself to be in a position to censor any election day tweets that discuss who has won or lost any of the races on Election Day in November:
99% of the tweets about the election results on election day will be unverified. It will be people sharing what they are hearing. If Twitter is actually planning on deleting election day conversation about results, it's only going to fuel debate that soc media should be regulated https://t.co/amI2t50HEB
— Mack Collier (@MackCollier) September 10, 2020
This is so scary for so many reasons. Here’s a hypothetical; Let’s say a group of hardcore Trump supporters were put in charge of monitoring tweets on election day. And let’s say these Trump supporters are ACTIVIST supporters, who are put in charge of monitoring. In theory, they could delete any tweet that contains phrases like ‘Biden will win’ or ‘I think Biden will win’ and claim it is ‘unverified election results’. That would result in there appearing to be almost no excitement for the Biden campaign, which could easily influence undecided independent voters. Moves like this are why we are likely headed toward a day when big social media sites are regulated by the government as publishers, not platforms.