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January 7, 2016 by Mack Collier

Customers Are Increasingly Using Mobile Devices to Research Your Company and Your Products

According to new research from eMarketer, the majority of mobile shoppers are under the age of 44 (78%) and Female (53.4%).  The article also referenced a study done by Payvision that found that 57% of retailers worldwide experienced major mcommerce growth in 2014, and that figure increased to 79% for 2015.

So needless to say, customers will increasingly be viewing your content on mobile devices.  As a result, you should make every effort to make sure that your content is optimized for mobile devices.  Here’s a couple of links that can help you with that.

Google’s Mobile-Friendly Checker.  This will scan your site/blog and tell you if it is mobile-friendly.  It will also tell you things you can work on to improve performance.

WPtouch Mobile Plugin.  This is the plugin I use to make this site all purdy when loaded on smartphones.  It’s only for WordPress, and it does have some compatibility issues with certain WordPress themes, so it may not work on your WordPress blog.  But it’s worth trying out, here’s some screenshots from how my content looks on an iPhone with this plugin:

MobileSiteHave you optimized your blog for mobile devices? If so, have you noticed any changes, especially to search traffic from mobile devices?

 

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Filed Under: Mobile Marketing

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand the ever growing and evolving web3 space, including crypto, NFTs, DAOs and the Metaverse.

Comments

  1. kevin chicha says

    January 9, 2016 at 11:43 pm

    Yes ! I confirm i see the same on my website analystics

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