It’s a label that’s like nails on a chalkboard to many people, but one we can’t seem to escape.
The ‘Social Media Rockstar’.
Who is this person? How do we determine who a ‘rockstar’ is in this space?
Unfortunately, we too often give this label to people that really don’t deserve it. Too many people look at things like the number of Twitter followers, or Facebook fans, and deem the people that have high numbers to be the ‘rockstars’. Sometimes these people are indeed among the smartest in this space, but other times, they are simply people that have learned to ‘game’ the system better than the rest of us.
So how do we identify the real ‘leaders’ in this space? Who are the real rockstars? Even that is open to intense debate, but if we could talk to the true social media rockstar, here is what I think they would say:
1 – I am human. I don’t automate my communications, I relate to people as other people. I value each and every interaction, and understand that the more interactions I have, the smarter I become.
2 – I am humble. One time I had a person that IS considered a rockstar in this space confide to me that “I seriously hate it when people call me a ‘rockstar'”, and when I asked why, they said “Because I am afraid that someone will believe them.”
3 – I think indirectly. The people that TRULY excel in leveraging social media as tools to connect with other people get this. They don’t think ‘What do I get from this?’, they think “What value will my actions create for others?” This is one of the most misunderstood elements of social media in the business context. You can’t monetize your social media efforts until you first create value for the people you are trying to reach.
4 – I am a people person. I love connecting with people, and always have, no matter why tools I use. I am social with or without the use of social tools.
5 – I find and surround myself with people that are smarter than I am. This ties back to being humble, but I understand that I can learn something from almost everyone. And I assume that everyone can teach me something. The end result is that I am smarter, and can create more value for my network.
6 – I am actually social. I really use Twitter to talk to people. I actually reply to readers that comment on my blog. I make the time to stay connected, even when I don’t have it.
7 – I know I am not a rockstar. Seriously, being a social media rockstar is about as significant as being the 3rd best hockey player in Ecuador.
What other traits do the real social media rockstars have?