Happy Monday, y’all! Hope you are ready for a productive week and getting ready for the Fall weather that is almost here! Here’s a few marketing and digital stories that grabbed my interest:
So I have to say, Twitter Communities is the first thing Twitter has done in years that actually has me excited. Twitter Communities will be rolled out on Wednesday. At first it looks like there will only be a handful of Communities based around really broad topics. I hope that with time they will let us drill down into some really niche topics.
What interests me about Twitter Communities is that only members of that community can Like and Reply to each other’s tweets. So there will be conversations happening behind a ‘wall’ that are only available to members of that community.
We’ll have to see how they implement Twitter Communities, but the idea itself has a lot of promise.
Twitter takes on Facebook Groups with invite-only Communities https://t.co/cji2RbYn9F pic.twitter.com/UQOHwu82dD
— The Verge (@verge) September 8, 2021
Tying into the previous story, Reddit is going to soon let advertisers buy placements within highly-trafficked comment sections, directly in the comments. I suspect that Twitter has something in mind along these lines with the coming launch of Twitter Communities. Also, I found it very interesting to note that Reddit says that its users spend almost half their time in the app, reading the comment threads. That’s the power of UGC.
Important note: Reddit users spend 42% of their time in the app within comment threads https://t.co/SG2UwqD63P
— Social Media Today (@socialmedia2day) September 6, 2021
NIL laws being passed across the country is one of the biggest marketing and branding stories of the year. So much is happening so quickly. My friend Kristi Dosh has been all over NIL from the drop, and has created a very valuable hub on her site to collect all the latest news and information.
I could basically have a whole website dedicated to NIL, but since I don't have time to dedicate to a new website…I built out this NIL Hub on Business of College Sports with all the key info! https://t.co/ZiNOi056SB
— Kristi Dosh (@SportsBizMiss) September 7, 2021
So that’s it for this week! Hope you have an amazing and productive day, see you here tomorrow!