As many of you know, I am a huge fan of Marketing Profs and their conferences and virtual events. I’ve been lucky enough to speak at several of their events, and I’ll be working with them on their latest effort, the Content Marketing Crash Course. What Marketing Profs has done is bring together over 20 Social Media and Content Marketing experts to teach 17 classes over a 2-week period. People like Ann Handley, Brian Solis, CC Chapman, Jason Falls, CK, David Merriman Scott, Jay Baer, Joe Pulizzi, Lee Odden and Steve Garfield.
And they also let me join this group. My class will be on December 15th, entitled Think Like a Rockstar: How to Build Fans and Engagement Around Your Blog. This is the blogging version of my Think Like a Rockstar presentation that’s my most popular session. Here’s what we’ll cover:
Engagement and interaction are key to a successful blog. So many companies want more participation on their blogs, but so few truly get it. What lessons can we learn from rock stars about how they convert customers into fans? How to rock stars ignite passion? And more to the point, can you take these lessons and use them to build a community around YOUR business blogging efforts?
In this session you’ll learn:
- The four reasons why rock stars have fans instead of just customers
- How you can apply each of these lessons to your existing business blogging efforts in order to increase interaction and engagement with your readers
- Examples of blogging companies that are adopting these lessons to build fans and community on their own blogs
If you’ve ever seen me speak or train then you know the drill: I’ll show you what works, explain why it works, then give you real-world examples of blogging companies that are using these same concepts to improve their own blogging efforts. I’ll also walk you through what Rockstars do to attract fans and show you exactly how to work these same concepts into your blogging efforts to build excitement and engagement. So as soon as you log-off, you’ll have the advice and instructions you need to start improving your blogging engagement efforts!
Now here is the BEST part. If you register for this class via this link, and are a basic Marketing Profs member or even if you AREN’T a member of Marketing Profs, you’ll save $200 off the course price. So you’ll get the entire 17-part course for just $395.00. That’s a flat bargain to get a full 17 hours of expert content, for less than $400. But again, to get this discount you have to be a Marketing Profs basic member or if you aren’t a Marketing Profs member, you can also click here to register for the $395 rate.
Now if you are a Marketing Profs PRO member, then clicking that link will get you in at $297 instead of $595. Or if you are a PRO member that has taken a MPU class previously, you’ll get in for only $237.
You can see exactly what courses are provided, and who the instructors are by clicking here. But remember if you want the special discount you need to make sure you register via this link. That will add the special ROCKSTAR code to your registration. That gets you a nice discount, and I get a cut from it as well, so it’s a win-win!
And if you do register, THANK YOU! Hope to see you at the session!
Molly Gordon says
Great offer, and Marketing Profs’ material is top notch. One quibble: The pricing structure, especially as laid out here, is confusing. I’ve learned customers like to have an option, at most three choices, but that too many options reduce conversion. My two cents.
Mack Collier says
Hey Molly! I agree with this, the pricing was a bit confusing. I think in this case they have members at different levels (PRO vs Basic vs Non-Member), so they were trying to make sure everyone was covered. But it can be a bit hard to decipher.