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Monday’s Marketing Minute: The Relaunch

So starting today, you will see a LOT more activity here. One of the things I have always struggled with when it comes to content creation is the content calendar. Figuring out what to write about and when to write it. I think I’ve finally hit on a content creation system I can use and replicate.

Starting today, there will 6 new posts a week.  Yes, I said SIX! And the content will be arranged similar to how a newspaper is organized into sections, or how a TV’s primetime schedule is organized.  Here’s what you can expect:

Monday – Monday’s Marketing Minute. A post with a few of the top marketing, content. customer service and digital stories that caught my eye within the last few days.

Tuesday – On Tuesdays I will have an ‘opinion’ post, similar to the Editorial section of a newspaper.

Wednesday – Marketing & Movies. This series is going to be SO much fun! Every Wednesday I take one of my favorite movies and talk about a great marketing or business example from the movie.

Thursday – Marketing Educational/Thought Leadership posts. These will cover a marketing topic, often related to digital, customer experience, brand loyalty, etc.

Friday – Friday Free-For-All. I’ve given myself permission to blog about ANY topic I want on Fridays. It could be marketing, it could be Egyptian archaeology, it could be astronomy. But I’d suspect business and marketing topics will be discussed more often than not.

Saturday – Since this is the weekend, posts on Saturday will focus on tools, how to get better at blogging or some other digital tool or application.  Much like how PBS, for instance, always runs programs devoted to home improvement, travel, cooking or crafting on the weekends.

I’m really excited about getting back to writing regularly and focusing on blogging, which is my first digital love and one I’ve been wanting to get back to for a long time.  I hope you’ll enjoy the copious amounts of content coming here.  On with the show!

 

So one of the biggest changes we’ve all experienced in regards to covid in 2020 is shifting our personal spending from offline to online. Yet while eCommerce sales are setting records in the US, eMarketer has found that digital display ad spending for retailers won’t increase that much. Why do you think this is?  My first guess would be that retailers are restricting ad budgets across the board in response to overall lost sales as a result of covid. Let’s hope for a strong economic rebound later this year and in 2021.

 

 

We talk a lot about building great brand ambassador programs here, so I loved Goldie Chan’s article on B2B Ambassador programs because she asked several influencers with experience in this area to share what they have learned.  Plus it was exciting to see friends like Kerry Gorgone and Lee Odden featured! As a fellow member of Adobe’s Insiders Program, I can agree with Lee and Kerry on how well-structured the program is.

 

 

Joe Rogan is an interesting guy that often makes some really good points about business and politics on his podcast The Joe Rogan Experience. I thought this quote about Twitter was spot-on: “There is no empathy in these conversations and that’s a big part of the problem [with Twitter].”  He thinks Twitter won’t be around much longer, and I agree with him.  I don’t think we will have a Twitter in 2025.

 

I love this tweet from former Alabama/Oklahoma standout QB Jalen Hurts:

Companies are always wondering how they create and cultivate more fans. 90% of it is simply taking the time to acknowledge the ones you already have.

 

Finally, congratulations to my blogging friend, Helen Rittersporn on recently blogging for 2,000 straight days! Helen is a #Blogchat alum and has in the past sent me special postcards to mark her blogging anniversaries.  Here’s the ones she sent for her 2000th straight post:

You can learn more about Helen at her blog Anchored Scraps, which is devoted to ‘old-style correspondence through handwritten letters between kindred souls’. Lovely, thanks again Helen, I’m going to try to channel some of your blogging dedication in getting my blog back off the ground!

See y’all tomorrow!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.