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Monday’s Marketing Minute: eCommerce Sales Spiking, Smart Marketing For Virtual Events

Happy Thanksgiving week! I hope everyone has a wonderful week with friends and family! Let’s jump into some marketing stories that caught my eye the last few days:

 

According to eMarketer, eCommerce sales will rise by a little over 10% both this year and in 2021. When you consider that’s a big increase over 2018, 2019, it suggests that the changes in shopping behavior we are picking up this year will carry over. As a result, your company should be doing everything it can to streamline the online buying process on your website.  Calls to action should be clear and consistent, content that’s relevant and that moves the buyer through the purchase process should be utilized. More customers will be shifting purchase behavior toward buying online, and your website needs to be able to capitalize on this change.

Virtual events have been very popular this year, for obvious reasons. I love this idea of sending lunch to attendees of virtual events. There are so many opportunities with virtual events, and quite honestly, I’m not a fan of most virtual events because they are a really bad version of live events. But with a little thought and consideration for the attendees, you can come up with ideas like this that greatly improve their experience.

 

It’s been very troubling to see how social platforms continue to censor content it disagrees with. This censorship is often done under the guise of ‘policing misinformaton’, but the end result is typically that content moderators simply remove content because its expresses an opinion that the moderators disagree with. Which is very disturbing, and will likely lead to a removal of the CDA 230 protections that content creators now enjoy. I’ve written before about how this censorship could affect individual content creators in previous posts.

 

Hope everyone has a wonderful Monday! See you back here in 24 hours!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.