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Monday’s Marketing Minute: Biz Accounts Are Coming to Twitter, US Retail Sales Grow, Google’s Easter Scavenger Hunt

Happy Monday, y’all! Hope everyone had a wonderful weekend! We are now dealing with Daylight Savings Time, which I hate.  We will have darkness at 9pm soon, then go back to darkness at 5pm in the Fall.  Ugh. Let’s get back to something more interesting, marketing and business news:

 

Twitter is working to finalize roll out of new profiles for businesses. Some of the features that these business profiles will have are still up in the air, and Twitter is working with users on feedback. We know that the new business profiles will be verified by default, will include a designation of the type of business it represents, and additional information on the business such as hours of operation, etc. Twitter hasn’t said when these new business profiles will start becoming available, but I would guess it would be sometime within then next 2-3 months.  This article from Social Media 2Day has a good rundown of what’s coming, and some of the possible features which are being discussed.

 

US retail sales are set to make a solid recovery in 2021 as we continue to work past covid. According to the National Retail Federation’s forecast, retail sales as a whole should be up around 7%. And online sales are set to surge around 20%. As I’ve been talking about for the last year, customer purchase patterns have been disrupted as a result of the lockdown, and most of us are looking for more online purchasing options. Take this into account when you are building your sales and product strategy for this year and beyond.

 

I am SUCH a sucker for scavenger hunts by companies. I think they can be SO much fun for customers if executed properly. Love this example of Cadbury letting people ‘hide’ virtual Easter eggs in Google Maps, then sending clues to others on where to locate the eggs. A great way for friends and families to continue the tradition of having an Easter egg hunt, even if its a virtual edition this year.

 

So that’s it for this week’s edition of Monday’s Marketing Minute. Now if you want more news, Friday’s edition of the Backstage Pass will have a special rundown of all the news happening in the growing creator economy. All the moves that Twitter, Facebook, LinkedIn and other platforms are making to pay content creators, and why your business needs to be paying attention.

If you aren’t already subscribed to my Backstage Pass newsletter, click the image below and get in! Backstage Pass comes out every Friday, and each issue gives a massive, deep-dive into a different topic to help your business create amazing content, marketing and digital strategies. Last week’s issue on training your customers to be better salespeople was the biggest yet, topping 2,200 words.

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.