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Monday’s Marketing Minute: Intuit/Mailchimp Rumors, Clubhouse Making Moves, Twitter Super Follows

Happy Labor Day, y’all! Hope you are having a safe and relaxing Labor Day, and ready for a productive week as we say goodbye to Summer.  Here’s a few digital and marketing stories that caught my eye:

 

The hot tech rumor of the moment is that Intuit is about to buy Mailchimp for a hefty $10 Billion! This move would obviously help Intuit better service its small and medium business clients with marketing and newsletter offerings. And it could be a nice shot in the arm for Mailchimp, I’ve used the service for years and feel like it’s been a bit stale the last few years. It will be interesting to see if this move happens and what possible ripples it might create in the space.

 

Clubhouse ain’t dead yet. Sure, the hypetrain has left the building and the excitement isn’t nearly where it was in January and February, but Clubhouse keeps plugging away. The latest update involves the addition of spatial audio to rooms. What that means is you could hear one person talking in one ear of your headphones, then when another person starts talking, their audio would come from the other ear in your headphones. An interesting addition that could make it easier to follow the conversations happening in the rooms on Clubhouse.

Full disclosure, I haven’t been in a Clubhouse room in months, but I still have the app and I know a lot of people are still using and loving Clubhouse. I don’t think it will ever return to the popularity it had for a few moments earlier this year, but I also don’t think it’s going away any time soon.

 

Would you pay to read someone’s tweets? We’re about to find out, as Twitter is rolling out Super Follows. For $4.99 a month, you can get access to exclusive tweets and content from certain Twitter users. If you’re wondering if you can qualify for offering Super Follows, you have to be at least 18 years old, have 10k or more followers, and have tweeted at least 25 times in the last 30 days.

As for fees, the content creators will actually keep most of the money. This is initially being offered only to iOS users.  Of the $4.99 subscription fee, Apple charges 30% off the top, or $1.50.  But of the remaining $3.49, Twitter only takes $0.10, so the content creator keeps $3.39 per subscriber. Once the content creator makes $50k, Twitter ups its take a bit, but it’s still not bad.

Twitter users that have Super Followers have the option to set their content as being for everyone or only their Super Follows when they tweet it.

 

 

Finally, this is just for fun, but college football is back! And in front of fans! So awesome to see!

 

Roll Tide, y’all! See ya next Monday!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.