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Monday’s Marketing Minute: BAYC Launches $APE, Magazine/Book NFTs Are Here, Your Grandparents Are Mobile Gamers

Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3.  Let’s dive in:

 

Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week.  The token will help fund community initiatives as well as reward current BAYC members.  The coin debuted at a dollar and quickly shot up to over $37 before settling down and is currently trading in the $10-14 dollar range. This will likely be the first of many such token offerings associated with NFT collections that we will see this year.

 

In January, I wrote about 3 NFT categories primed for growth in 2022; Music, photography, and books.  We are beginning to see some publishers begin to dabble with books and media, as Time has offered a recent edition of its magazine as an NFT for the first time:

https://twitter.com/MarkEglinton/status/1504106432316297222

 

I knew which age group was going to be the leaders in mobile gaming before I read the article. The age group that plays mobile games the most in the US and Canada?  The age group 45 years and older. This age group accounts for 32% of all mobile gamers.  Now to be fair, 45+ is a LARGE range.  But you would be surprised how many people over the age of 40 are playing mobile games.  I’ve been actively playing them for the last few years and the majority of the players are consistently over 40 years old.  Many are over 50.  Often, these games have chat functionality, and for older gamers, they may have limited mobility, and the friends they make while playing mobile games could be a significant part of their social circle.

 

So that’s it for this week, I hope all of you have a wonderful week and enjoy the Spring weather!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.