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Monday’s Marketing Minute: Amazon’s $4B Investment in Anthropic, Twitter Making a Profit, Gen Z’s Social Media Habits

Happy Monday, y’all! Welcome to October, probably my favorite month of the year, at least from a weather perspective. It’s starting out hot, but by Halloween the days and nights will be crisp and clear, I can’t wait! While we wait, let’s stay busy and immersed in a few stories from the business/marketing/web3 worlds:

 

As I’ve said before, Claude is my favorite AI tool. Well it’s parent company, Anthropic, just announced a massive $4B investment from Amazon. This makes sense, as Amazon would no doubt love to leverage the technology behind Claude to help with production recommendations, summarizing user reviews, etc.

 

So Twitter/X CEO Linda Yaccarino recently gave us an update on the platform’s performance. She claims that 90% of its Top 100 advertisers have returned to Twitter/X, and that the platform is on pace to return to profitability sometime early next year. When Elon announced Yaccarino as new CEO, I speculated that the main driver for this move was the sense that Yaccarino could coax advertisers to return to Twitter, and it seems that’s working. I’m still very much worried about the future of the platform, as Elon keeps hinting that he wants to take Twitter/X to a completely paid platform, meaning all users would have to pay a fee to use the platform.

 

How are Gen Zers (born approximately 1996-2010) using social media?  To watch videos…and some other stuff. If you want to create content that connects with teens and twentysomethings, it needs to be video first, at least that’s the findings we see below:

 

So that’s it for this edition of Monday’s Marketing Minute! What do we have on tap for the rest of the week here? Tomorrow, we will have the FIRST update to a Power List, as the October Power List for Technology will be revealed (Spoiler alert: We have THREE new entries!). And on Thursday there will be a new post up on restaurant marketing.

I hope you all have a wonderfully productive week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.