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Atari Launches 50th Anniversary NFT Collection Featuring 2600 Game Ads

I’ve talked about how NFTs can be used to deliver real-world utility, access and benefits to holders. But sometimes, you want to appreciate an NFT simply for what it is.

With that in mind, I love what Atari did with its latest NFT collection. This NFT collection focuses on vintage Atari 2600 games, and includes artwork by Billy Butcher.  The artwork is very reminiscent of the types of vintage ads you would see in magazines or comic books in the early 80s.

As someone who grew up in the 80s, I remember how great the artwork always was for video games as the artwork had to sell the games as the graphics were so bad!  But those ads were so cool and I love the artwork.

What I love about this NFT collection from Atari is that it taps into the nostalgia that so many people have for the Atari 2600. You could easily see Nintendo doing a similar NFT collection for the NES, or a movie studio doing an NFT collection with new poster artwork for popular movies. Really any iconic brand that has strong branding could launch a nostalgia-based collection like this.  These offerings could also be used as a brand-building tool to tell the history of the brand, which would also strengthen its prestige with customers.

This collection also proved to be quite popular, as you might expect.

A market cap of over a million on launch day is not bad at all!  To learn more about this collection from Atari, click here.

And to clarify, I am not being paid by Atari for this post and I do not own any pieces from this collection.  I will always let you know if I am writing about companies or projects that I have a stake in.  I just think this collection is insanely cool and hope it will get your creative branding juices flowing about the potential of creating a nostalgia-focused NFT collection for YOUR brand!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.