I’ve talked about how NFTs can be used to deliver real-world utility, access and benefits to holders. But sometimes, you want to appreciate an NFT simply for what it is.
With that in mind, I love what Atari did with its latest NFT collection. This NFT collection focuses on vintage Atari 2600 games, and includes artwork by Billy Butcher. The artwork is very reminiscent of the types of vintage ads you would see in magazines or comic books in the early 80s.
THE FUN IS BACK!
Show off your @atari X @billythebutcher NFT and tag us using the hashtag #50yearsofAtari pic.twitter.com/JhYU550vAB— Atari.X – SOLD OUT (@AtariX) September 21, 2022
As someone who grew up in the 80s, I remember how great the artwork always was for video games as the artwork had to sell the games as the graphics were so bad! But those ads were so cool and I love the artwork.
What I love about this NFT collection from Atari is that it taps into the nostalgia that so many people have for the Atari 2600. You could easily see Nintendo doing a similar NFT collection for the NES, or a movie studio doing an NFT collection with new poster artwork for popular movies. Really any iconic brand that has strong branding could launch a nostalgia-based collection like this. These offerings could also be used as a brand-building tool to tell the history of the brand, which would also strengthen its prestige with customers.
This collection also proved to be quite popular, as you might expect.
Huge potential for brands to launch NFT collections that tap into the history and nostalgia of the brand. Great example of this from @AtariX https://t.co/6QEuJkfQdU
— Mack Collier (@MackCollier) September 21, 2022
A market cap of over a million on launch day is not bad at all! To learn more about this collection from Atari, click here.
And to clarify, I am not being paid by Atari for this post and I do not own any pieces from this collection. I will always let you know if I am writing about companies or projects that I have a stake in. I just think this collection is insanely cool and hope it will get your creative branding juices flowing about the potential of creating a nostalgia-focused NFT collection for YOUR brand!
