I am thrilled to announce that Valeria Maltoni (@ConversationAge on Twitter) will be co-hosting #Blogchat this Sunday! Valeria is one of the most respected blogging marketers on the planet for one simple reason: She creates incredibly valuable content on a daily basis. Let me tell you a quick story about Valeria: Earlier this year during SXSW, I was at the Hilton’s bar with Valeria, Ann Handley and Leigh Durst at around 11pm, on a Saturday night. It’s been a long day, we are all exhausted cause we’ve been on the go since about 6am that morning. As we are sleepishly chatting, Valeria whips out her Macbook, and after a few minutes I ask her what she’s doing. She says ‘I’m doing some research for a blog post that I need to get up on my blog for tomorrow morning.”
And there you go. As I blogged about yesterday, for the 1st half of 2011 I blogged up to 5 times a week. It was a TON of work, and Valeria blogs more often than that, every week. I wanted Valeria to co-host with us not only to teach us how she can keep up such a prolific posting schedule, but to also talk about how her blog has helped establish her as an expert. This is really an area that so many of us want to learn how we can do with our blog. I’ve noticed in the last year especially that Valeria is one of the people that other marketers in this space are always talking about as one of the truly ‘smart’ people. She does a wonderful job of creating amazing content on a daily basis on her blog, which really helps her establish herself as an expert.
Now here’s the breakdown of our conversation with Valeria this Sunday:
8:00-8:30 PM Central – Valeria will talk to us about the prep work that goes into her posts. The research she does, how she comes up with post ideas, etc.
8:30-9:00 PM Central – Valeria will talk to us about how she uses her blog to establish herself as a Subject Matter Expert. This will be equally applicable to those of you that are independent or small business owners, as well as marketers that are looking to stand out within their company and industry.
BTW if you are new to #Blogchat, here’s what it’s all about. Also, I’m excited to announce that next Sunday (the 18th) will be co-hosted by #Blogchat regular Bruce Sallan, talking about how blogging and social media can be used for social good! And already confirmed to co-host in early 2012 are @MarketingProfs, @GenoChurch and @Pistachio!
See y’all on Sunday!