Last night we had our first #ContentCircus chat on Twitter! #ContentCircus happens every Tuesday night at 7pm Central, and we discuss a variety of topics, focusing on content creation, strategy and execution.
Our topic for last night was ‘How to Decide Where to Post Content’. One of the things I always try to do with all my content; whether it’s a post here or a Twitter chat discussion, is I want you to think strategically about the actions you are taking. If you have a sound strategy in place that guides your actions, that means you get better results, with less time and resources required. Thinking strategically about your content creation efforts will be a topic we will revisit often at #ContentCircus.
We had a great discussion last night and I wanted to highlight a few of the wonderful points made by participants:
I’d always rather be where my customers are than where the popular people are #ContentCircus
— Becky McCray (@BeckyMcCray) December 9, 2020
Depends on your goal. If you want to build relationships with your target market and possibly drive sales, go with active audience. If you want to expand your reach and drive SEO on a high DA outlet, go popular. Both deserve to be in your mix.
— Paul Chittenden (@pauljchittenden) December 9, 2020
I loved Becky and Paul’s answers here because they cover two important areas to consider when deciding where to create content. In general, it’s always best to create content that will connect with your desired audience. If you are a business, this is current and potential customers. But Paul makes a great point as well: If your goal is to build awareness and establish thought leadership, then you may want to post on sites with an established audience. Creating long-form content on sites such as LinkedIn and Medium has become popular in recent years because it can ‘fast-track’ your efforts to gain exposure and build an audience for your work. I think this approach can absolutely work, my caveat would be as your exposure grows, try to steer that audience’s attention back to platforms that you own, such as your blog or website.
Exactly too many platforms can be overwhelming! Focus on strengths before trying to be the Jack of all trades. #contentcircus
— Angela M DiLoreto (@AngelaMDiLoreto) December 9, 2020
This has always been a pet peeve of mine: Companies and content creators who try to create content for too many channels. It’s always better to focus on FEWER sites and channels, not more. Content creation is a bit of an art, and you can achieve better results when you focus your efforts. I love Becky’s point about focusing on fewer channels, and after you nail down your efforts there, then you can experiment with new sites or channels. I’ve seen so many companies burn themselves out on content marketing over the years by trying to do too much in too many places. Start with fewer sites, nail down the content creation process, then once you are seeing the results you want, experiment with new sites and channels. It will simply take time for your content creation efforts to gain traction, so grow slow and grow smart.
I loved your post on finding Instagram hashtags #ContentCircus https://t.co/FQjWm33X3H
— Becky McCray (@BeckyMcCray) December 9, 2020
Thank you! Social media channels each have their own culture, and you have to respect that to be effective. #ContentCircus https://t.co/BlI9B9utJL
— Sheila Scarborough (@SheilaS) December 9, 2020
Social media channels are not ‘one-size-fits-all’ when it comes to content. Every channel is different with a different audience and its own expectations for the content there. The culture on Reddit is not the same as the on Twitter or the one on Line. It’s important to know the differences between the userbase for each channel.
So those are a few of the fascinating discussions we had in #ContentCircus last night. Here’s a transcript of last night’s #ContentCircus, hope to see you there next week!
