It’s far too easy in this social media bubble we live in to forget who we are blogging for sometimes. It’s easy to look over and see how this blogger is blogging 5 times a week and (apparently) getting big traffic. Or how this blogger is being more ‘controversial’ in her posts and that seems to be getting a reaction from her readers.
And here you sit with a blog that gets no comments and that averages 1 new post a week. It’s FAR too easy to become jealous of other bloggers that you feel are more successful than you are. That get more engagement, that seem to get more speaking gigs, etc etc etc.
But you always have to remember that you’re not writing for those bloggers, you are writing for your audience. You don’t measure your success based on how many posts you write versus how many Jay does or if your blog gets anywhere close to as many comments as Gini’s does.
At the end of the day you need to define your blogging success by answering this question: Am I creating content that’s valuable to my target audience, that’s helping me grow my business? If you can answer ‘yes’ to that question, then what happens on my blog or anyone else’s blog is absolutely meaningless to your blog.
For example, look at the content that Becky and the gang at Small Biz Survival create:
And those posts are just from this month. Just from reading the titles of those posts you know exactly who Becky and the gang at Small Biz Survival are writing for. And no, they don’t get a million comments a post. But the comments they do get are from their exact target audience. Plus, the content they are creating is helping to establish the blog as THE go-to source for information on how small businesses in small-town America can succeed.
Becky understands that she is writing for a very specific audience, and she creates content that’s laser-focused on what they need to succeed.
You should be doing the same thing. It doesn’t matter what another blogger is doing on their blog, what matters is how are you serving your readers on your blog?