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September 11, 2013 by Mack Collier

How Do You ‘Activate’ Your Brands Fans?

That’s today’s #Rockstarchat topic on Twitter, and you can join in below in this very post!  Feed readers click here.

For example, think of all the brands that you would consider yourself to be a fan of.  And it could even be extended to being a fan of a TV show or a rock star.

Now think about the ones that you tell others about, and more specifically, think about the brands/shows/rock stars/teams that you are a fan of that you don’t tell others about.  What prompts us to talk about some of the things we are passionate about, and not others?

Is it that some brands give us a more interesting and compelling story to share?  Do they give us better tools to promote the brand to others?  Do they do a better job of connecting with us personally, thus giving us an extra incentive to talk about them to others?

What do you think?  Those are the points we want to talk about today during #Rockstarchat, and you can follow along right here in this post, the discussion will start at 1pm Central!

 

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

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