Live #Blogchat Sponsorship Packages

 

If you would like to learn more about sponsoring a Live #Blogchat, including what’s offered and pricing, please email me.

If you are active on Twitter, then you’ve probably heard of, if not participated in #Blogchat.  #Blogchat is the largest weekly chat on Twitter, happening every Sunday night at 8pm Central.  Every week we discuss a different blogging topic, and #Blogchat attracts as many as 1,000 participants and up to 5,000 tweets in a 60 minute period.

As the popularity of #Blogchat on Twitter grew, it seemed a natural fit to test the waters and try to take #Blogchat offline and do it ‘Live’.  The first Live #Blogchat happened in March at South By Southwest.  You can read my review of the event here, but let me say the response blew me away.  The power of the Live #Blogchat was that it brought people together and let them connect with each other.  This is the one thing that most event organizers miss when they plan events: Attendees usually learn the most when you let them connect with the speakers, and each other.  #Blogchat creates a vehicle that naturally facilitates discussion and interaction, and that what fosters learning.  It’s a huge reason why #Blogchat on Twitter is so popular, and it was also a big reason why the first Live #Blogchat event at SXSW was so successful.

So why should you want to sponsor a Live #Blogchat?  Here’s a few reasons why:

• Minimum of 2 hours exposure with some of the true leaders in the social media space.  For example, over 60 social media influencers and thought leaders attended the 1st Live #Blogchat at SXSW, including C.C. Chapman, Shannon Paul, Becky McCray,  Jason Falls, Julien Smith, Chris Heuer, Richard Binhammer, Lionel Menchaca, Valeria Maltoni, Connie Reece and many more.
• I will be promoting the event and your sponsorship on Twitter and my blog leading up to the event.
• You’ll get a TON of useful advice from some of the smartest minds in social media.  This alone would pay for the sponsorship.
• Sponsoring the event would bring a good deal of positive exposure to the sponsor.
• Will work with the sponsor(s) to help them facilitate any blogger/influencer outreach programs with #Blogchat attendees and/or product giveaways or discounts.

A Live #Blogchat will be a 2-hour event.  The first hour is a ‘meet and greet’ where attendees and sponsors can connect with each other.  The hour will conclude with a brief introduction by the sponsors, and then the official #Blogchat will begin in the 2nd hour.

So if you would like to sponsor at Live #Blogchat, here are the available sponsorship packages and what’s included:

Platinum Sponsorship:

• Naming rights for the Live #Blogchat.  For example: “Live #Blogchat Presented By Your Company”

• Sponsor will be promoted on Twitter as the Live #Blogchat Platinum sponsor. The sponsor will be promoted on Twitter a minimum of 3 times a week prior to the week of the Live #Blogchat.  The week of the Live #Blogchat the sponsor will be promoted once a day, then twice the day before the Live #Blogchat, followed by three tweets on the day of the sponsor’s #Blogchat.  The Platinum sponsor will receive a minimum of 10 tweets promoting its Platinum sponsorship #Blogchat from the @MackCollier Twitter account, with total impressions from these tweets topping 250,000.

• A blog post promoting the Live #Blogchat and mentioning all sponsors will appear on MackCollier.com the week of the Live #Blogchat.  MackCollier.com’s current monthly readership is over 100,000.

• A banner (up to 200X200 pixels) will be placed at the TOP of the further right sidebar on MackCollier.com.  This banner will link to the Platinum sponsor’s website or blog (sponsor’s choice), and will appear from Sunday 12am-Saturday midnight the week of the sponsor’s Live #Blogchat.

• Sponsor will be given a follow-up 30 minute phone call to discuss that sponsored Live #Blogchat, and/or any social media issues the sponsor would like to address.  This could include advice on social media strategy, implementation, etc.

• Platinum sponsor will be given a chance to introduce themselves immediately prior to the start of the Live #Blogchat, at approximately 5 mins before it starts.

Gold Sponsorship:

• Will be identified as the sponsor for the Live #Blogchat Meet and Greet to be held one hour prior to the actual Live #Blogchat.

• Sponsor will be promoted on Twitter as the Live #Blogchat Gold sponsor. The sponsor will be promoted on Twitter a minimum of 4 times in the week of the Live #Blogchat, and at least once the day of the Live #Blogchat, with total impressions from these tweets topping 100,000.
  

• A blog post promoting the Live #Blogchat and mentioning all sponsors will appear on MackCollier.com the week of the Live #Blogchat.  MackCollier.com’s current monthly readership is over 100,000.

• Sponsor will be given a follow-up 30 minute phone call to discuss that sponsored Live #Blogchat, and/or any social media issues the sponsor would like to address.  This could include advice on social media strategy, implementation, etc.

 

A word to event planners and conference organizers:

If you already have a conference or event planned, adding a Live #Blogchat is a wonderful addition to your agenda.  The format of the Live #Blogchat is a roomwide discussion and interaction for one hour on a chosen blog topic.  This is NOT like your standard conference session where one person speaks and then answers 2-3 questions at the end.  The discussion is led by the ENTIRE room.  Which means everyone is learning and engaged.  What I’ve learned from attending social media and marketing conferences over the past few years is that attendees learn more when they are engaged, and they are more likely to be engaged when they are active.  That’s why sessions billed as ‘Core Conversations’ have become so popular, because the attendees are engaged and interacting from the moment the session starts.  Live #Blogchat is formatted in this exact same way, which is why it’s so popular with those that attend.

If you have an event that you’d like to bring a Live #Blogchat to, please email me so we can discuss how to make that happen.

Also, I am happy to talk to you about creating a custom sponsorship package for a Live #Blogchat event.  Or maybe you are interested in one of the above packages, but want to know if it would be possible to edit or alter some of the parameters of that package.  Please email me and we’ll discuss your options!

PS: Here’s where you can see more pictures from the first Live #Blogchat at SXSW.