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Monday’s Marketing Minute: AI’s Impact on Marketing Jobs, Elon’s Product Demo, Video Use in Social

Happy Monday, y’all! I hope you are ready to have an amazing productive week! So after temps that flirted with 100 for several days last week, we are temps mostly in the 80s this week, as we could be dealing with some rain from Idalia(?) in the gulf. Hopefully, last week was the last truly hot week we will have this year.  Temps here usually peak around the last week of Aug and first week of Sept.  It will still be hot for most of Sept, but humidity should start to fall soon, making the heat a lot more bearable. Fingers crossed!

Back to business, here’s a few news stories that caught my eye…

 

Kelly always shares such interesting content. I thought this survey of how AI will impact marketing and communication jobs was interesting. Note that AI is expected to have a positive impact across the board, until you get to team culture and number of jobs. So basically, we are expecting AI to be a boon for individual productivity, but we also think it will hurt collaboration and team culture. I’m wondering if this could lead to a scenario where AI becomes almost a surrogate for a team member, and is designed to facilitate interaction and engagement between team members. It’s such early days in AI’s development and implementation. What will see in just a year’s time will be miles from where we are now.

 

So this isn’t really ‘news’, but I enjoyed this demo that Elon did for Tesla’s autopilot driving, which if I understood correctly, is powered by AI. As Elon was driving, he explained that AI was used to train the cars on how to drive. In fact, only video of real people driving was used, not code. Basically, Elon just picked points on the car’s map, and let the car drive him to that location.

For the most part, the car did very well, but I did see a couple of hiccups in the 10 mins or so I watched (The video was interesting but not THAT interesting). Early on, Elon went through an area that was under construction, and he remarked that the construction hadn’t been there the last time he drove through the area. The lanes at one point shifted over to accomodate the construction, and Elon remarked that the car had picked the wrong lane, but just as he said that, it corrected and pulled into the correct lane as dictated by the construction. Another instance was where the car came to a red light where the turn lane next to the car was green. Elon yelled ‘Intervention!’ and had to take control as the car started to attempt to cross the intersection, even though it had a red light. Elon explained that they would have to give the car more video of navigating intersections like this so that it knows what to do.

As I was seeing the two hiccups and corrections, I was recalling how Robert Scoble would video programmers working at their computers years ago when he worked at Microsoft. He said sometimes Windows would crash and he would video it. These imperfections actually made the content more credible, as it recorded what would happen in real life. I think the couple of hiccups Elon videoed that I saw work the same way, because we know there will be issues, but only seeing a couple means it performed very well 99% of the time.  Video content is big right now, as we will see in the next news item, and it still pays for you to develop a personal brand on social media, even if you work for a company.  More on this in tomorrow’s post.

 

This really shouldn’t be news to any of you, but people love video content in their social media streams. In fact, by 2025, 60% of our time on social networking sites will be spend consuming video content. While our time spent with video continues to increase, it’s worth noting that the growth rate seems to have plateaued over the last year or so.  Usage will continue to grow, but only marginally, after seeing nearly 20% yearly growth less than 5 years ago.

 

So that’s it for this Monday’s Marketing Minute. I hope you have a great week, as I alluded to earlier, I will have a fun announcement tomorrow about a new weekly series I will be running from now on, something I first started waaaaaay back in 2006. See you then, have a great week!

 

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.