Happy Monday, y’all! I hope you had a great weekend and are ready to close out 2020 with a bang! Here’s a few marketing and business stories I found that I think you will like:
One of the themes I’ve been focusing on is how buyer behavior has changed in 2020, how your business can adjust, and what opportunities are created by the changes. Bazaarvoice, a former client, has found that 42% of US shoppers, and 43% of European shoppers will be changing how they buy food and beverages. That means more online sales, and retailers are adjusting their ecommerce offerings to meet the increased demand. Now, this creates two scenarios that I want you to think about: If your company sells food and beverages, how can you make the purchase and delivery process more frictionless for customers? Remember that shoppers will pay for convenience. And secondly, if more shoppers will be buying food and beverages from home, that means they won’t be spending that time leaving their house to shop for food. What will they be spending that extra time on, and is there an opportunity for your company to take advantage of that additional time that shoppers will have? Could they spend that extra time with your products and services? Something to think about!
According to our survey, 42% of US shoppers and 43% of Europeans said the pandemic has changed their food and beverage purchasing habits — and brand are responding. Realizing the pandemic is a long-haul event, they're beefing up their e-commerce offerings.https://t.co/6uWeJqNhMi
— Bazaarvoice (@Bazaarvoice) December 4, 2020
Buyer personas are so valuable to your marketng and content creation processes, but few companies use them and use them well. This very in-depth article from SEMRush walks you through the process of creating your own buyer personas. Well worth the time to improve your efforts to identify, and create a digital experience that connects with your ideal customer.
Having insights into buyer persona profiles can amplify the company’s marketing strategy, given there is a tailored customer journey (or buyer’s journey) map for each one 💡
— SEMrush (@semrush) December 6, 2020
I am thrilled to announce that tomorrow night at 7pm Central will be the debut of #ContentCircus! This will be a weekly Twitter chat focused on content strategy, creation and execution. Think of it as a natural evolution of #Blogchat, but focusing on all content channels, not just blogs. Please join us, a recap will be posted here on Wednesday if you can’t make it!
Next Tuesday at 7pm Central will be the FIRST #ContentCircus chat! We will discuss content creation, strategy and execution topics weekly at 7pm Central on Tuesday!
Our topic for Tuesday is: How to Decide Which Sites to Post Content On (Blog, Twitter, Facebook, etc).
— Mack Collier (@MackCollier) December 5, 2020
Thanks so much for reading, I will see you back here tomorrow!