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Monday’s Marketing Minute: Clubhouse is Big in Japan, Canva and Reddit Keep Growing

Happy Monday, y’all! I hope you are ready for another amazing week! Here’s some stories that caught my eye over the last few days:

 

So we all know Clubhouse is growing like gangbusters here in the US, but I was surprised to learn it is also pretty big in Japan. Without checking, I would guess that means Japan is likely the 2nd biggest market for the iPhone as well. The social audio space is going to be fascinating to watch, as now both LinkedIn and Reddit are saying they are also investigating adding social audio functionality to their platforms.

 

There will always be a market for any tool that simplifies the content creation process. There’s no better example of this than Canva. So many people in business and marketing are so bad at graphic design, and so many of us wish we weren’t.  Canva slots in to fill that need perfectly. It’s definitely not Photoshop, but most of us don’t need to be an expert at PS, we just need to be able to easily create basic visuals and infographics, and Canva fills that need for us. I love it and use it all the time, and am not surprised to see that it continues to grow like a weed in the summertime.

 

Reddit is another site that continues to grow quickly. Sure, some of the communities can be pretty toxic, but the site really does offer a unique experience versus the other established social media platforms like Facebook, Instagram and Twitter. Lately, when I google an issue, I am finding that a Reddit community is one of the top 2-3 results for that search term. If you want to start learning about Reddit, just google one of your favorite hobbies or shows or artists and add Reddit to the search term. There’s probably already a community set up on Reddit for that topic.

 

So that’s it for this week, I hope yours is wonderful, I’ll have at least one more post up here this week. And check out #ContentCircus tomorrow night, we will be discussing how to share the same content on different platforms. For instance, what’s the best way to share a blog post like this on Facebook?  On Instagram?  Twitter?  We will talk about that tomorrow night on Twitter at #ContentCircus starting at 7pm Central!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.