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Monday’s Marketing Minute: Clubhouse Signing Content Deals, Twitter’s Growth, Biz Returning to Pre-Pandemic Levels

Happy Monday! Big content week ahead, new posts every day through Friday, hope you enjoy!  Here’s a few marketing and digital stories that caught my eye:

 

Clubhouse signed an exclusive deal with the NFL to provide content during last week’s NFL draft. I think this opens up some interesting possibilities, as we already have some ‘listen only’ rooms on Clubhouse where the host just plays music all day. What if Clubhouse partnered with Sirius to create a Clubhouse Channel that was just on the platform? We’ve been thinking about how another social platform might acquire Clubhouse, what if a different company that’s already creating audio content decided to acquire Clubhouse to supplement what it already offers?

 

Twitter showed modest user growth in Q1. As I’ve said for months, I want to see what the numbers are for Q2 for both Twitter and Facebook. I’m not expecting huge numbers. As most areas of the country are reopening, I think we will see a flood of people getting outside this Summer and into the Fall. Twitter and Facbook spiked while many of us were cooped up in or homes last year, but that won’t be the case in 2021. It will be interesting to see how willing we are to tweet on the go this year.

 

A majority of B2B brands and marketers now expect a return to pre-pandemic business levels by the end of the year. A wonderful sign that the nation is reopening and it’s great to see the optimism. A big component of this will be a return of live, in-person events. I’ll talk more about this on Friday.

 

That’s all for today, hope you have a great week and see you back here tomorrow for an important post!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.