Monday’s Marketing Minute: Covid Vaccine Spikes Markets, Parler Taking Off

Happy Monday, y’all! Apologies for not posting since last Tuesday, I got too caught up in the election drama like we all did. Unfortunately, it looks like it may be a few more weeks before we get everything sorted. As I tweeted last week, the best thing we can do is turn OFF the media. It’s wonderful for your mental health!

Speaking of health, hugely important news from the pharmaceutical world is breaking this morning, as Pfizer has announced that its covid vaccine candidate has achieved 90% effectiveness in trials. The stock market just opened up well over a thousand points to an all-time high on the news.

HUGE NEWS: Pfizer vaccine candidate prevents 90% of COVID cases in large, independent study. Thanks to the tireless work of Operation Warp Speed, we’ll be able to distribute millions of doses immediately if & when it’s approved. https://t.co/bR9Knr1Szm

— Alyssa Farah Griffin (@Alyssafarah) November 9, 2020

Kids are spending a lot more time with electronic devices this year. This is another indication of how our behavior is changing as a result of spending more time at home due to covid. As parents, it will be a challenge to monitor the new habits our children are adopting in regards to use of electronic devices, and make sure they don’t overdo it.

Electronic Device Usage Nearly Doubled Among US Kids During the Pandemic: https://t.co/p6aUQDnZU8 pic.twitter.com/EFA3pwTSLP

— EMARKETER (@eMarketer) November 6, 2020

If you haven’t yet heard of Parler, you probably will soon. Parler is the first competitor to Twitter to actually gain some decent traction with users since…gosh…probably Identi.ca, a decade or so ago. Parler is positioning itself as the ‘free speech’ alternative to Twitter. GAB tried this last year, and it really didn’t work that well for them. But Parler has roped in some big-name influencers in conservative media and that’s helping its popularity.  Personally, I love the conversation there, and the exchanges are basically free of the constant arguing and trolls that have taken over Twitter. I’m not a huge fan of the interface, Twitter’s mobile app is much more intuitive for me. But I will definitely be spending more time on Parler, you can find me there under the name MackCollier, same as my Twitter handle.

https://twitter.com/dbongino/status/1325630382088269825

That’s it for Monday, hope everyone has a wonderful week! Remember to tune the toxic people and information out of your life, and embrace the good people! See you tomorrow!