Happy Thanksgiving week! I hope everyone has a wonderful week with friends and family! Let’s jump into some marketing stories that caught my eye the last few days:
According to eMarketer, eCommerce sales will rise by a little over 10% both this year and in 2021. When you consider that’s a big increase over 2018, 2019, it suggests that the changes in shopping behavior we are picking up this year will carry over. As a result, your company should be doing everything it can to streamline the online buying process on your website. Calls to action should be clear and consistent, content that’s relevant and that moves the buyer through the purchase process should be utilized. More customers will be shifting purchase behavior toward buying online, and your website needs to be able to capitalize on this change.
You may hate the new Instagram homepage now, but you'll shop from it soon enough. The average shopper's purchases via social commerce are ticking upward per @eMarketer.
— Retail Brew (@Retail_Brew) November 20, 2020
Virtual events have been very popular this year, for obvious reasons. I love this idea of sending lunch to attendees of virtual events. There are so many opportunities with virtual events, and quite honestly, I’m not a fan of most virtual events because they are a really bad version of live events. But with a little thought and consideration for the attendees, you can come up with ideas like this that greatly improve their experience.
— Lisa Loeffler (@LisaMLoeffler) November 20, 2020
It’s been very troubling to see how social platforms continue to censor content it disagrees with. This censorship is often done under the guise of ‘policing misinformaton’, but the end result is typically that content moderators simply remove content because its expresses an opinion that the moderators disagree with. Which is very disturbing, and will likely lead to a removal of the CDA 230 protections that content creators now enjoy. I’ve written before about how this censorship could affect individual content creators in previous posts.
So @Mailchimp is now going to fact-check our emails?
What criteria will they base their decisions to dismiss content as misleading or false on?
Builders – we need new tech companies committed to a base level of neutrality, openness and with limited purpose. pic.twitter.com/2L6tzRAASZ
— Melissa Chen (@MsMelChen) October 30, 2020
Hope everyone has a wonderful Monday! See you back here in 24 hours!