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Monday’s Marketing Minute: Elon’s Twitter Takeover Back On, Twitter Re-Embracing Devs, What Makes B2B Content Memorable

Happy Monday, y’all! I hope everyone has a wonderful and productive week! Here’s some business and marketing stories that I’ve had my eye on over the last week:

 

So it seems the on-again, off-again bid by Elon to buy Twitter is back on. Multiple sources are saying that the Twitter board is reconsidering Elon’s latest offer to buy the company. I would caution that just because it’s being reported that Twitter is close to a deal with Elon, that doesn’t mean they are. Control of Twitter is a BIG BIG deal, as its become such a massive platform to create and shape public opinion. The company and its shareholders want to continue to control that.  So does Elon.  We will see how it plays out.

 

Years ago, in a time where Twitter let 3rd party developers access its API and build tools on top of it, one such tool called Monitter existed.  At the time, Monitter was one of the most useful social media tools out there. It gave you the ability to search Twitter VIA TARGETED LOCATION. You could see, in real-time what people were saying on Twitter, at a particular location.  It had amazing potential, say you were a restaurant that offered delivery, you could search Twitter for people tweeting ‘I am hungry’ within the last hour, in your neighborhood.  Or if there was a breaking news event at a particular location, you could search for tweets from people at that location, reporting live as the event was unfolding.  It was amazing.  But like many promising apps, Twitter cut off access to its API, and they went away.

Well now they may be coming back.  It seems Twitter is reaching back out to the same developers it once turned its back on.  This may end up being a case of too little too late, but hopefully Twitter will embrace developers building on the platform’s functionality as it once did.  If so, Twitter’s users will be the real winners, and Twitter can always just acquire any successful apps that emerge.

 

New research from Demand Gen gives insights into the types of content that B2B buyers prefer. Specifically, B2B buyers gravitate to content that relies on research and data in presentation. Research and data lends to credibility for the buyer. When it comes to shareability, buyers said that being able to quickly distill key insights derived from the data made the reader more likely to share the content. This is why it’s a good idea to summarize lengthy content with ‘Key Takeaways’ at the start of the post. Readers will often use these insights when sharing your content.

 

So that’s it for this week’s Monday’s Marketing Minute! At some point I want to do a deeper dive into Elon’s flirtations with buying Twitter, and what it really is all about. I might do that later this week, or I may wait until we see if his bid to buy the company actually works or not. I haven’t decided yet. Either way, I appreciate you taking the time to read, and I hope you have a wonderful and prosperous week ahead!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.