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Monday’s Marketing Minute: Gen Z Loves AI, Top 5 Industries For Digital Ads, Research on Social Media ROI

Happy Monday, y’all! I hope you are ready for a productive week.  Saturday is the first day of Fall! Fall is my favorite time of the year, I love it! Here’s a few business/marketing stories that caught my eye over the last week.

 

Not surprisingly, youngsters are more likely to use AI tools, and become proficient using them. A recent survey by SalesForce found that 49% of respondents have used generative AI tools, with 70% of Gen Z using them. The article also notes that 68% of Baby Boomers and Gen X have not used AI tools.  Apparently anyone born prior to 1981 is automatically ‘old’ now.

 

Five industries will see above average growth in digital ad spending in 2023. They are, in order; Travel, Retail, Healthcare, Automotive, Entertainment. I suppose all those make sense in one way or another, maybe automotive is the hardest to rationalize.  But the others I can see. Speaking of travel, the first Tourism Power List will debut this week, more on that at the end of the post.

 

Sprout Social has released its latest report on the state of social media marketing. From the takeaways that Sprout Social has shared, it seems like many marketers are still struggling to accurately measure the business impact of social media, which is amazing to say in 2023. It was interesting that the study found that 81% of respondents can already see that AI is making a positive impact on their work, but that makes sense from a content creation perspective.

 

So that’s it for this week’s edition of the Monday Marketing Minute. So tomorrow, I have a new post up on retail marketing, and on Wednesday, I will publish the debut edition of the Tourism Power List. I’m so pumped for that as the tourism space is probably my favorite to work in.  If you want to get a sneak peek at the Tourism Power List candidates, here they are.

I hope you have a wonderful week, enjoy the Fall weather!

 

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.