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Monday’s Marketing Minute: Learfield’s Huge Splash Into NFTs, Spotify Passes Apple For Podcasts, Surprising Email Stats

Happy Monday! Let’s talk about 3 stories that I noticed from the marketing, business and web3 worlds over the last week:

 

This is a big deal, and a story that’s continuing to develop, so you can get up to speed as it happens. Learfield, which partners with many of the top colleges and universities on athletic broadcasts, will be partnering with Recur Forever to launch a portal/marketplace for NFTs focused on college athletes. The portal, NFTU.com, will launch on March 14th, one week from today.  You can learn more about the portal and sponsorship here. There’s so many potential in this deal, it will be fun to see how this partnership evolves and NFTU.com could quickly grow into a competitor to OpenSea and LooksRare in the NFT marketplace space.

 

In 2021, Spotify passed Apple to be the top destination for podcast listeners. I think this is a sign of the growing popularity of Spotify and it’s move into hosting podcasts. Also, Apple podcast locks you into using Apple products whereas Spotify can be used across competing devices from Google and Samsung, among others.

 

I thought this was interesting, Marketing Charts reports that email marketing converts at a similar rate on both desktop and mobile devices.  This is where I think it gets interesting; Even though the conversion rates are the same for desktop and mobile, marketers surveyed said open rates and click rates were actually better on mobile! Yet when it comes to converting, desktop matched mobile users.

What does that mean? I think it suggests that we are more likely to read and click on an email on our phone because we are more likely to use our phone for email.  We are out and about, we have our phones with us at all times.  It’s the convenience factor. But a conversion usually requires a bit more attention and time, and that’s where the desktop usage comes into play.  I suspect in many cases users are opening and reading on their phones, then saving to investigate later on their desktops, and that’s when the conversion is happening.  Good stats to keep in mind as you are planning your next email marketing campaign!

 

So that’s it for this week’s Monday’s Marketing Minute. I hope you have a chance this week to get out and enjoy some of the Spring weather that is starting to pop up across the country!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.