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Monday’s Marketing Minute: LinkedIn Exits China, Twitter Spaces Spark Program, Coinbase Gets Into NFTs

Happy Monday, y’all! Fall has finally arrived in the Deep South, and not a moment too soon! Temps are now in the 70s and sunny, this is my favorite time of the year! Here’s some stories that caught my eye the last few days…

 

And then there were none. LinkedIn will pull out of China, marking the departure from the country of every major American social media platform. They will maintain a jobs board, but this is still pretty big news.

 

Twitter is adding an accelerator program for Spaces, called Spark. This will be similar to offerings from Clubhouse whereas accepted members can get access to mentoring and cash to maintain and build their Spaces.

 

You’re about to see a lot of talk here and really everywhere about Web 3.0. You can ask 10 different people to define Web 3.0 for you, and likely get 10 different answers. Here’s how I think about the progression of the internet:

Web 1.0 : Fewer platforms and websites. Websites are mostly a luxury for businesses, limited content creation options for the individual, typically tied to major platforms like Prodigy, AOL and CompuServe.

Web 2.0 : An explosion of content creation options for the individual, but far fewer monetization options. User data is owned by major social media platforms, who are the huge benefactors of content created by users.

Web 3.0: Users will reclaim control of their data, and communities will control and support platforms. Power will shift from the social media companies and platforms, to the individual.

The potential power shift from the corporations to the individual is what has so many people excited about the possibilities of Web 3.0.

If you haven’t already begun to educate yourself on the movements and technologies that will drive Web 3.0, fear not, you still have time, as it’s still early days. But you owe it to yourself to begin to educate yourself on things like cryptocurrency, the blockchain, NFTs and the like. I will be creating more content around Web 3.0 in the coming months.

If you’re on Twitter, I have created a List of experts in Web 3.0.  Following this list will get you up to speed on what’s happening in the space.  You can subscribe to the list here.

Exciting times, to be sure! Hope you have a wonderful week, I’ll see you next Monday!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.