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Monday’s Marketing Minute: Meta’s AI Play, CMOs Don’t Trust Their Data, CS to ‘Older’ Americans

Happy Monday, y’all! I hope everyone is ready for another productive week! I think today will be the last hot day of the year for us, temps are supposed to be in the high 80s. After today, temps will be in the low 80 or high 70s for the rest of the week and next. Fall is almost here! It’s honestly my favorite time of the year! I hope the weather and everyone else is wonderful where you are, here’s 3 stories that caught my eye:

 

So Meta is working on a new AI engine to try to catch OpenAI. According to this article, Meta’s first foray into AI, Llama2, was trained on 70 billion parameters. Sources in Meta say the new engine will be ‘several times’ larger, but that might not be enough, as the latest version of ChatGPT is said to be trained on well over a trillion parameters. Meta, Google and others will all be rushing to get new AI systems out over the next 6-18 months. As crazy as 2023 was for AI development, 2024 could be even moreso.

 

CMOs aren’t trusting the data they have to work with. In fact, a third of CMOs don’t trust their data OR their analysts, according to new research by AgilityPR. And I think this is a problem that will be made worse by AI, at least in the short term. After AI systems become more mature and robust in data management, they can become a much better asset to CMOs in this regard.

 

Ok I gotta be honest: The main reason why I included this next story was because it irked me that the article considers anyone over 45 to be an ‘older’ adult. Seriously???  Look we are getting old fast enough, I don’t need to hear that once you hit 45 it’s time to start sizing up rocking chairs for the front porch! Besides, have you tried to call into customer service lately? I don’t want to deal with the 45-60 minute or more wait times on a phone. I’d rather do the same thing in chat and wait for a ‘ding’ to tell me they are ready.  *shakes fist at clouds*

 

So that’s it for this week’s edition of the Monday Marketing Minute! On Wednesday, look for the unveiling of the Power List for the RETAIL industry! Last week we debuted the Power List for the Technology industry, and have received a lot of nice feedback from those chosen, and I can see they are getting some nice exposure from being on the Power List, which is great to see. So see you Weds for that, and a new post up tomorrow! Have a great week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.