Happy New Year, y’all! Welcome to 2021! Time to turn the page and start into a new year and I am ready for it! I bet you are as well! Before we get to today’s Marketing Minute, tomorrow night’s #ContentCircus will discuss how to do a content audit. It’s a process I’m going through now, and we will be discussing tomorrow night at 7pm Central on Twitter. Additionally, I will have a VERY robust post up here tomorrow on my process for auditing content. It will tie in nicely with tomorrow night’s #ContentCircus, so look for that as well. As they say in the circus, on with the show!
This surprises me a bit, but podcasts continued to have remarkable growth in 2020. Downloads surged by almost 50%, and spending on podcast ads hit a whopping $780 Million! There was some concerns that growth of podcasts might slow in 2020 as we spent more time at home, and less time driving to work. But the stellar growth of the format in 2020 proves that we love listening to our podcasts, and not just while driving to work.
Podcasting had a big 2020, here's a roundup of the major deals that happened across the industry: https://t.co/U6mVLIkmUC pic.twitter.com/5sK0cKMvCW
— EMARKETER (@eMarketer) December 30, 2020
It’s always interesting to look back at the top search terms for the year. As expected, most of the terms revolved around the pandemic and how it has impacted our lives and daily workflow. One of the big topics I’ve talked about here the last few months is how customer behavior will change as a result of spending more time working from home. I think the shift in search term usage reflects that.
Google’s Top Trending Searches of 2020, and Other Year-in-Review Lists https://t.co/I0o11nGW12 @marketingcharts @Google @Twitter @tumblr @pandoramusic @Spotify @nielsen @tiktok_us
— marketingcharts (@marketingcharts) December 21, 2020
Ok, it’s hard to restart from a nice Christmas break, even for the Marketing Minute! I thought this discovery of an ancient ‘fast food stand’ in Pompeii was absolutely fascinating! And look at the artwork on the site of the stand! It’s two thousand years old! I can just imagine this being in the corner of a bustling market, where patrons could go and get a hot meal while shopping.
This is SO cool! -> “Frozen In Time" – Archaeologists Discover Ancient Food Shop Buried In Pompeii https://t.co/xd0XLoZ2vc
— Samantha Gluck (@Texascopywriter) December 31, 2020
That’s it for this edition of Monday’s Marketing Minute! See you back here in a week, and be back tomorrow for my post on how I audit my content, then we will discuss at #ContentCircus tomorrow night at 7pm Central on Twitter!
