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Monday’s Marketing Minute: Spaces Leans Into Politics, Meta’s Twitter App is Closer, Apple Gets Branded Likes

Happy Monday, y’all! I hope you are ready to have an amazing week. The news cycle is a bit quiet right now for business and marketing, as we all await Apple’s annual developers conference later today. There are some big rumors about a new VR headset from Apple, and I will likely be covering that a bit in a post later this week.  For now, here’s some stories that have caught my eye over the last week:

 

Oh good, Twitter is leaning into politics again. A couple of weeks after hosting Gov DeSantis’ announcement of running for President on a Twitter Space, now Elon is going to host another Presidential candidate Robert F Kennedy Jr. That Space will happen later today if you are interested in attending. The DeSantis Space was massively popular, it had almost 700,000 attendees at one point. If the RFK Jr Space proves to be successful, I think Elon will go all-in on courting more candidates and political figures to have their own Spaces.

And in case you were wondering…President Trump’s exclusive contract with Truth Social ended on June 1st, and his Twitter profile has since been verified.

 

Meta unveils a new logo for it’s new app that it wants to replace Twitter. The app is being called Barcelona internally. The only timeline we have been given for release is sometime this Summer, so it could be anytime between now and September.

 

So Twitter is now rolling out branded Likes.  If you click Like on a tweet with the #WWDC23 hashtag, you get a customized Like animation.  Which is simply the Like being purple for a split second from what I can tell.  I’m a bit surprised that it took Twitter this long to offer a branded engagement option like this. We’ll see how this plays out, but I could see this being a nice money-maker for Twitter with brands, at least until the novelty wears off.

 

As I said, pretty light fare this week.  I’ll be curious to see what Apple announces at #WWDC23, and may have an update on the announcements in a post later this week.  I will try to get that post out tomorrow, Weds at the latest.  Hope you have a wonderfully productive week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.