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Monday’s Marketing Minute: Twitter Becomes X, ChatGPT Usage Falls, Marketers Say Relax About AI

Happy Monday, y’all! Hope you are having a great and productive week! There is SO much happening in the news right now, in politics, in business, in world news. Here, we will focus on the business stories and let the talking heads argue over the other stuff! Let’s dive in!

 

Elon is making moves to rebrand Twitter into X. I’ve been writing about Elon’s plan to create the X ‘everything’ app for a while now, but it looks like he’s moving forward with his plans. It’s honestly a bizarre move that seemingly throws a ton of branding around Twitter down the toilet. The speculation around Elon’s plans for X mostly centered around would he change Twitter into X and build it out from there, or create more apps with additional functionality, and fold them all together as a suite with Twitter that collectively would become X. I assumed he would move toward the latter, with Twitter remaining a standalone app.  Maybe that’s not what he’s planning.

As I was telling an industry friend earlier, this is the most chaotic I can remember the social media space being in at least 15 years. It’s a lot to digest, with Twitter, Threads, everything. I do wonder how many people are getting tired of trying to keep up, and are simply opting out of social media in general.

 

Did you know this? Traffic to ChatGPT and Bard actually FELL in June. There’s been much speculation as to why, the main reason seems to be a perceived decline in the quality of responses given. There’s also been speculation that ChatGPT in particular has been slammed with server usage issues, and is having to scale back as a result, which has lead to a decline in quality.

Personally, I am hopeful this decline is simply because people are figuring out that getting these AI tools to give you useful information truly does require you to spend a good bit of time with them. You have to invest in having deeper ‘conversations’ with these tools to get meaningful outputs.

 

And marketers are seeing the same things I am, AI will assist with most tasks, but won’t supplant humans. It feels like the initial hysteria over AI taking over the world is dying down a bit as people become more versed in using the tools. As I’ve written here before, AI is capable of being a powerful tool if you use it correctly.  I’m using it in my work as basically a conversational search engine. It’s making it much easier to get more relevant information, however I still have to fact-check info I am given. I’m currently experimenting with ChatGPT, Bard and Claude.  Of the three, Claude is my favorite for now, but I want to start playing with some a few new tools before I pick my fav.

 

So that’s it for this week’s edition of Monday’s Marketing Minute, I hope you have a wonderfully productive week!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.