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Monday’s Marketing Minute: Twitter Begins Opening its Code, WWE/UFC Join Forces, Pinterest Releases Predictions For 2023

Happy Monday, y’all!  We are now into April, we survived the Fools of the First (likely more on the way tho), and Spring is officially here! Hope you are ready to have an amazing week, here’s some business/marketing/social stories I’ve been keeping an eye on:

 

Twitter has made its recommendations algorithm (I can never spell that word correctly) open source.  Meaning that everyone can now see what goes into the code that the platform uses to determine which tweets you are shown. This is a big step toward transparency for Twitter, and it will now put a lot of pressure on other sites like Facebook and Google to open up its code. Which I doubt they will do.  To be fair, most code shouldn’t be shared, it’s proprietary information that gives a company a massive competitive advantage. At the same time, it’s very odd that I can search for the same term on Google, then use other search engines and get different results. And if I am searching for a breaking news political term, the search results can be wildly different. Clearly, the algorithms are designed on some level to suppress or highlight information based on what end of the political spectrum it is on. Which is no good. Twitter will likely continue to share more of its code.  I suspect smaller social media sites and search engines will follow, but the big dogs will not.

 

Just as Wrestlemania 39 was wrapping up, it was announced that the company that already owns UFC, will be purchasing WWE as well. Longtime WWE owner Vince McMahon will become the Executive Chairman at Endeavor, while Dana White will continue to be the President of UFC.  Seems like a bit of a promotion for McMahon and a sideways move for White, but maybe not. It will be interesting to see how the two brands could work together with talent, as certain athletes like Brock Lesnar, Ronda Rousey and CM Punk have gone from WWE to UFC and vice versa in recent years. This move will likely lead to more such moves and athletes from each brand appearing at events for the other.

 

Pinterest has released its predictions for 2023, touting an 80% accuracy rate on past predictions. I’ve always felt that Pinterest is one of the most underrated social media sites. It seems like its users spend more time there versus other social media sites, and for certain industries like fashion and home decorations, you can learn a ton about your customers from simply mining pinning activity on the site. Always good info to dig into.

 

So that’s it for this week’s edition of Monday’s Marketing Minute! Back on Weds with a new post.  Until then, have an amazing week!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.