Happy Monday, y’all! We are already into the second week of March! Over the last week, we began to see several states announcing that they are partially or completely reopening from covid restrictions in the coming days or weeks. As we move into warmer weather and out of cold season, hopefully we are setting up for a much better Spring and Summer. We all certainly need it! Let’s jump into the news…
Twitter is making another run at incorporating shopping features into its platform. Twitter tried this a few years ago, I think in 2014, and it really didn’t go anywhere. I’m unsure this effort will be much different. The reality for Twitter is, after the last couple of years, many users don’t trust Twitter as much as they once did. Twitter is rolling out a lot of new initiatives aimed at increasing revenue from users, but if the users don’t trust Twitter enough to engage in the activities that are required for the site to generate revenue…well you see where this is headed. These moves seem like good ideas that arrived about 3-4 years too late.
Twitter's looking to add new in-stream purchase options https://t.co/8pt0atBc8C
— Social Media Today (@socialmedia2day) March 8, 2021
Your happy customers are your best salespeople. A lot of companies aren’t willing or ready to accept that, but it’s completely correct. Who do you trust more; Your favorite brand, or your best friend? If your best friend says to drive out a new product, will you listen? Well there ya go. I started noticing about 10 years ago some restaurants encouraging diners to take pictures of their meals and post to social media. Such a smart move, and the companies that accept and embrace their current customers’ ability to sell to new customers, are the ones that reap the rewards.
A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. via @MattGSouthern, @sejournal #ContentMarketing #CustomerExperience https://t.co/dAadxcB31N
— Kelly Hungerford (@KDHungerford) March 6, 2021
One of the hot topics in 2021 will be content creators monetizing their content. Substack has made waves by giving content creators a way to make money off their newsletters. Twitter recently purchased Revue to compete against Substack. eMarketer posted this chart from the What If Media Group that claims that the majority of US adults were willing to pay up to $10 a month for digital content. I would assume that amount would be more for an individual content creator that the adult is a fan of.
— Chart of the Day (@ChartoftheDay_) March 2, 2021
So that’s what caught my eye over the last week! Another post here tomorrow, and then on Thursday I will be sharing last week’s Backstage Pass newsletter issue with you to give you a taste of what you are missing if you aren’t a subscriber. Want to subscribe now? Click the image below: