Happy Monday! Hope everyone is safe, warm and happy as we start the week. The warm part is gonna be tougher as a good portion of the southwest and southeast woke up to ice and snow this morning. It feels like I’ve been cold for weeks, let’s hope winter breaks way to Spring soon!
BTW, thanks to everyone for the great response to the first issue of the newly launched Backstage Pass newsletter! If you missed the first issue, you can view it here, and subscribe here. Next issue hits inboxes this Friday at 8am!
If Twitter’s recent moves are any indication, the social media site is anticipating a decline in revenue. Twitter is making moves to unlock additional revenue streams, such as recently buying newsletter service Revue, and now exploring adding charges to some features, as well as maybe adding subscription options for users. This could be setting up a very interesting Q1 earnings report for Twitter. I’m almost wondering if Twitter could be setting up such moves as a hedge against disappointing revenue performance or forecasts for later in the year.
— eMarketer (@eMarketer) February 12, 2021
For the first time in maybe a decade, there seems to be a real sense of competition developing among social media platforms. Just look at the top social media app downloads and note how Facebook and Instagram were shut out of the Top 3 on all lists, and Twitter didn’t crack the Top 10 on any of them. And breaking just as I’m writing this, it seems Twitter-competitor Parler is coming back online (still not loading for me, although I am seeing many people on Twitter saying it’s back up). And I would suspect Clubhouse will rank pretty highly in the next App Store downloads update.
Some interesting movers in the latest app download charts https://t.co/DgHspNOR0J
— Social Media Today (@socialmedia2day) February 13, 2021
And finally, I love this example of the power of branding that resonates with customers, and that’s on point.
In 2013, Cards Against Humanity sold NOTHING for $5 in their anti-Black Friday deal.
They took down everything from their site.
Only thing you could do was put in your CC and lose 5 bucks.
They made $71,145 without selling a single thing.
— Alex Garcia (@alexgarcia_atx) February 14, 2021
Hope y’all have an amazing week! See you back here tomorrow with a new post on the social audio phenomenon, Tuesday night at 7pm on Twitter discussing overcoming our content creation obstacles on #ContentCircus. and Friday morning at 8am the next issue of Backstage Pass drops, helping CEOs and Managers deal with a workforce that’s suddenly remote.