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Monday’s Marketing Minute: Twitter Rolling Out UI Changes, ChatGPT’s Rumored Sale, Global Brands Adopting NFTs

Happy Monday, y’all! Welcome to the first Monday’s Marketing Minute of 2023!  Hope your New Year is off to a great start, here’s some marketing/web3/business stories that caught my eye the last few days:

 

Now that the initial controversy is starting to die down (somewhat), Twitter is starting to roll out some UI changes as Elon gets settled in the captain’s chair.  One in particular that I am really interested in is February, Twitter will roll out the ability to leave 4,000 character tweets. Now to the Twitter purists that are already catching the vapors, Elon has said the tweets will show up in your Home Feed as a normal tweet, and you will have an option to expand and read if you like.

I’m giving serious consideration to how I could use longer tweets on Twitter starting next month. Obviously, Elon wants writers to spend more time with longer tweets, and move more longform content creation onto Twitter and off their blogs and websites. So for content creators, I think it makes sense to think about how the longform content you create on Twitter could help with the longform content you publish on your blog/site, and vice versa. I can already hear people like Joe Pulizzi saying be careful about creating content on platforms you don’t own, and that’s a very valid concern. The one caveat I would offer is that Elon has consistently said since taking over Twitter that he would be adding new options for content creators to make money on the platform. Rolling out longer content could be a part of a larger plan to move content creators to Twitter, but to also pay them once they are here. So I think it bears watching to see how this plays out.

 

So late last year, I first brought ChatGPT to your attention in an edition of Monday’s Marketing Minute. Please do check out ChatGPT if you haven’t already. Think of it as a conversational version of Google search. It’s an insane leap forward in AI (Artificial Intelligence), and it has the entire business world buzzing not only about it, but about where the AI space as a whole could be going.

Well buzz in business often leads to dollars, and that’s certainly the case with ChatGPT. According to the WSJ, there is a $14 Billion offer rumored to be out there for OpenAI, who created ChatGPT. Even if this offer doesn’t go through, a similar, or even more expensive offer is likely right around the corner. AI is going to be everywhere in 2023 and beyond.

 

NFTs aren’t going away, crypto bear market be damned. The recent downturn and all eyes on AI right now may cool some brand investments, but I think that could be a good thing. NFTs will have great potential to brands as a gateway to driving higher levels of customer loyalty, I’ve always said this.  The challenge for brands is to move past the cutesy art phase, and start thinking of NFTs as a utility that can deliver value to the customer.

 

 

So let’s close on a funny note today. I am woe to discuss politics here or on any of my social media channels. I just don’t have the energy to argue politics all day with strangers who seem to have the emotional temperament of a toddler with diaper rash. But this Bad Lip Reading of the near brawl in the House chambers late last week is too good not to share.

 

Y’all have a great week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.