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Monday’s Marketing Minute:Ethereum’s Merge Completes, Twitter Shareholders Approve Musk Purchase Bid, Fashion Eyes the Metaverse

Happy Monday,y’all!  Welcome to this week’s edition of the Monday Marketing Minute.  Here’s 3 business and Web3 stories I’ve read over the last week that caught my eye:

 

Ethereum’s merge from Proof-of-Work to Proof-of-Stake is finalized. If you are like me and scrambling to figure out why the merge matters, Ali has a great thread on why it’s important, and there’s a good podcast that delves into what the transition from PoW to PoS means, and why it’s so important to the development of Ethereum and the entire web3 space.  Yes, all this gets in the weeds a bit and will no doubt be a bit confusing to many, but I think it’s worth investing some time in learning why this move matters.

 

So the on-again, off-again Twitter bid by Elon Musk is…..still off?  Twitter shareholders voted to accept Musk’s purchase bid, but that likely won’t matter. At the heart of Musk’s backpeddling from the Twitter deal is Twitter’s inability to clarify exactly how many of its claimed users, are actually bots.  It has long been contended that Twitter’s bot problem is far worse than it lets on, and Musk backed off the deal when the company could not give him hard numbers on exactly what percentage of its claimed users are actually bots.  At this point it seems the purchase won’t go through, but who knows for sure.

 

Of the many industries that are eyeing a jump into the metaverse, the fashion industry seems to be making the biggest splash so far. Given that some experts are predicting the market cap of the metaverse to top $50B over the next 5 years, this shouldn’t surprise.

 

So that’s it for this week’s Monday Marketing Minute! We’ll return next Monday, and in the meantime if you see a story that I should be covering or that you want to share with everyone, feel free to email me!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.