Happy Monday,y’all! Welcome to this week’s edition of the Monday Marketing Minute. Here’s 3 business and Web3 stories I’ve read over the last week that caught my eye:
Ethereum’s merge from Proof-of-Work to Proof-of-Stake is finalized. If you are like me and scrambling to figure out why the merge matters, Ali has a great thread on why it’s important, and there’s a good podcast that delves into what the transition from PoW to PoS means, and why it’s so important to the development of Ethereum and the entire web3 space. Yes, all this gets in the weeds a bit and will no doubt be a bit confusing to many, but I think it’s worth investing some time in learning why this move matters.
The Merge today will be one of the most important moments in the history of open source! Hard to think of a cooler example of a community of hundreds of developers across many orgs driving years of open-ended research and hard technical development
T-minus 7.6 hours ⏱️🧵 pic.twitter.com/nc98Q6eCyT
— Ali Yahya | alive.eth (@alive_eth) September 14, 2022
So the on-again, off-again Twitter bid by Elon Musk is…..still off? Twitter shareholders voted to accept Musk’s purchase bid, but that likely won’t matter. At the heart of Musk’s backpeddling from the Twitter deal is Twitter’s inability to clarify exactly how many of its claimed users, are actually bots. It has long been contended that Twitter’s bot problem is far worse than it lets on, and Musk backed off the deal when the company could not give him hard numbers on exactly what percentage of its claimed users are actually bots. At this point it seems the purchase won’t go through, but who knows for sure.
Twitter shareholders approve Elon Musk’s purchase bid amid ongoing legal skirmishhttps://t.co/tRYK65EvjK
— RSBN 🇺🇸 (@RSBNetwork) September 13, 2022
Of the many industries that are eyeing a jump into the metaverse, the fashion industry seems to be making the biggest splash so far. Given that some experts are predicting the market cap of the metaverse to top $50B over the next 5 years, this shouldn’t surprise.
If the Metaverse is the future, a trillion-dollar industry could not fail to be there. Welcome to the new era of fashion in Web3. https://t.co/5komgmQ8RV
— Cointelegraph (@Cointelegraph) September 19, 2022
So that’s it for this week’s Monday Marketing Minute! We’ll return next Monday, and in the meantime if you see a story that I should be covering or that you want to share with everyone, feel free to email me!