October was the second month of this blog’s ‘relaunch’ as I like to call it. I started blogging here in 2009, and during that time I had a very inconsistent posting schedule. I would go periods of months where I would post 2-3 times a week, then go months when I would post 2-3 times a month. It was mostly a function of my work schedule and I always felt if a choice for my time had to be made, that work would always come first.
But earlier this year, I saw the massive disruption that covid was playing on all our everyday lives, and I made an assumption that since more of us would be spending more time at home, that blog readership would increase. So I decided to double-down on my blogging efforts. Over the Summer I worked to figure out what my content calendar would look like, and decided on an ideal schedule that would let me post up to 6 new posts a week.
Now, I have to be honest, when I started this, I figured I would hit a wall after about 2 weeks, and by now I would be down to 2-3 posts a week. For October, I actually averaged 5 posts a week, so I’m very proud of myself. I did have a couple of weeks recently where I only had 4 posts, but I haven’t gone below that, and really don’t want to. I’m trying to balance the perfectionists curse of wanting to write an amazing post every single day (which is impossible) and wanting to write SOMETHING every single day. I’ve given myself permission to write more as opposed to only writing when I have something ‘awesome’ to say.
So the main takeaway from October is:
Traffic up 7.8%! For the first 2-3 months, I mainly wanted to see traffic increase and get that moving in the right direction. As time goes on, I’ll get more dialed in on boosting keyword and page traffic. Speaking of which, search traffic had a big jump, up over 30% in October! Pretty surprised it took that big of a jump, will be curious to see if that continues.
My goals moving forward are to commit to at least 4 posts a week. The posts on Weds (Marketing and Movies) and my posts on Friday (Any topic I choose) and Saturday (Toolbox Saturday) are proving to be the hardest to write every week.
Thank you all for reading, I greatly appreciate the emails, messages and comments on social media. I’ll see everyone tomorrow!