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PBS Tabs @ScottMonty to Live-Tweet Sherlock: The Abominable Bride Premiere Jan 1st

There’s a constant debate when it comes to driving awareness of a brand, product or event over whether it’s better to work with influencers, or fans.  With influencers you’re getting reach, but fans have more passion for your brand and message.

But the best of both worlds is to work with influencers that are also fans.  This is what PBS has done by again having Scott Monty, a huge Sherlock Holmes aficionado, live tweet the premiere of its new Sherlock event which premieres on Jan 1st.  I love what PBS is doing here and have always said that brands, especially in the entertainment industry, should be doing a better job of connecting with its fans to help promote shows, series and events like PBS is doing here.

If you want to follow along on Twitter, follow the hashtag #SherlockPBS from 9:00-10:30 PM Eastern on January 1st.

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.