January 15, 2012 by Mack Collier

Sunday’s #Blogchat Topic: How to Amplify Your Blog’s Visibility

Thanks to Rosie Taylor for suggesting this week’s #Blogchat topic on our Facebook page.

We all want to know what we can do to make our blog more visible and build awareness for it. I think when we look at this, we need to consider what we can do on our blog, and what we can do off our blog. And I don’t want to steal anyone’s thunder, but I wanted to offer some ideas for each, and hopefully this will get you thinking as we get ready for tonight’s discussion.

What you can do on your blog to build visibility:

How can you create compelling content? What type of content is more likely to attract attention?
How can you engage with readers via comments?
How can you draw awareness to other blogs as a way to draw attention to your own?
What about bring in other bloggers to write guest posts?

What you can do off your blog to build visibility:

Are you actively commenting on your space’s more popular sites and blogs?
Are you actively commenting on your reader’s blogs?
Can you write guest posts for other bloggers?

Those are just some quick ideas. As a primer for tonight’s #Blogchat discussion, what are some other ways you can build your blog’s visibility? What has worked for you?

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

Christine Krason says

January 15, 2012 at 4:19 pm

Can’t wait to share ideas on this !
Softmace says

January 15, 2012 at 6:14 pm

I think Guest Blogging is probably the best way to make yourself noticed, but this “strategy” works only if you’ve been blogging for some time. I don’t see the point of guest blogging if you have only 10-20 articles, you don’t realy have something to offer.
Gareth Boyd says

January 15, 2012 at 8:40 pm

You can engage with customers via comments, but not many comment on blog posts anymore due to the fact they can share posts if they found it interesting. Whereas it used to be that you would comment on the article to show that you appreciated it and thought it was insightful.
Betsy says

January 15, 2012 at 9:01 pm

Hi Mack,

Was following along on BlogChat tonight. I manage about 5 blogs for clients. Interesting conversation. Wanted to see how the Comment Redirect works. So, here goes…
Web Marketing - Perth says

January 16, 2012 at 7:30 am

Gr8 ways to ensure a good traffic to my blog !! Thanks for sharing !!
lois K. Geller says

January 16, 2012 at 12:42 pm

So many great ideas on #blogchat last night. I saw some fly by…and couldn’t read them fast enough. Is there a transcript available from last night’s session, Mack?