Tonight’s (Sunday) #Blogchat topic will be How to Respond to Negative Comments, and we’ll be joined by TWO special co-hosts! Helping us learn how to handle negative blog comments will be Bazaarvoice’s Chief Marketing Officer, Erin Nelson plus Bazaarvoice’s Social Media Manager Ian Greenleigh! Please click the links to follow both of them on Twitter, and click here to follow them on Bazaarvoice’s blog!
As you know when we have co-hosts, we try to have more structure to the topic, and here’s how our discussion will unfold tonight:
1 – 8:00pm Central when #Blogchat starts, discuss what’s the best response to a negative comment. How should you handle it, what tone to use, what to address, etc.
2 – 8:20pm we’ll discuss WHO should respond to a negative comment. Should it be the bloggers, or is there circumstances where the blogger should route the complaint to an internal SME, etc?
3 – 8:40pm we’ll close by talking about if there are any situations where a blogging company should NOT address a negative comment? What if the commenter is a ‘troll’ and purposely attacking the company?
So that’s the structure for our #Blogchat tonight! And to help you prep for tonight, here’s a link to a post I ran last year where I shared some information that Bazaarvoice has found on the value of negative comments and reviews. It was one of the most popular posts here last year and has some fascinating revelations!