Hey y’all! Welcome to the 19th episode of The Fan-Damn-Tastic Marketing Show! In this episode I talk about the value of your unhappy customers (don’t you love that quote?). Unhappy customers are such an amazing source of vital business feedback that is often overlooked. We’ll talk about harnessing that value in this episode of #fandamnshow.
1:30 – Why you should listen to your unhappy customers
3:00 – Two types of unhappy customers, and the differences between them
3:15 – Why your fans are sometimes not the best source of feedback when it comes to your business’ problems
4:45 – Fans sometimes re-interpret problems as actually being positives or non-issues
9:20 – Unhappy customers will go the extra mile to bring issues to your attention.
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