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The Fan-Damn-Tastic Marketing Show, Episode 2: The Power of Amazon and Online Reviews

Thanks SO much for the feedback on the first episode of The Fan-Damn-Tastic Marketing Show, I really do appreciate it!  If you have any feedback on this episode please leave a comment here, email me or leave it on Twitter with hashtag #FanDamnShow.

In this episode I’ll be talking about how you can leverage online reviews on Amazon and other sites in two ways:

1 – Learning how you can improve your product and marketing by examining reviews left for competing products.

2 – Learning how you can improve your product and marketing by examining reviews left for your own products.

All this in just 8 minutes!  Hope you enjoy and here is the direct link to listen to this episode or you can below as well.

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  2. Cendrine Marrouat says

    Hello Mack,

    What an excellent podcast! Love it!

    I actually did something similar when working on my newly released ebook. It was very helpful to understand what my audience may be looking for.

    People are often scared of feedback, but it’s the only way to serve an audience to the best of your ability.

    Is there a way that I could embed the podcast on my blog?