The Fan-Damn-Tastic Marketing Show Episode 20: Earning the Trust of Your Customers

Hey y’all! Welcome to the 20th episode of The Fan-Damn-Tastic Marketing Show! In this episode I discuss the value of appreciating the point-of-view of your customer and how it helps your brand win your customer’s trust.

Show Notes:

1:20 – History lesson: How James Baker secured a key agreement with Russia by focusing on what the Soviets needed to make the deal work for them

4:15 – A smart brand thinks like a smart politician, and considers the point of view of the customer and ‘what do they want out of this?’

4:50 – How this can be applied to your marketing and social media strategy, how to create valuable content and experiences for your customers

5:30 – Getting your customers ‘on board’ with your efforts by addressing their wants and needs

6:30 – Customer-centric marketing wins trust.  Period.

8:30 – Creating a win-win, what do we (the brand) get out of this, what does the customer get out of it?  Both parties need to benefit.

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well! BTW, thank y’all SO much for helping to grow #fandamnshow, I will have a comprehensive write-up tomorrow here, but the number of downloads grew in March by 170% over February!  Love that the show is starting to build momentum, and I’ll talk about that more tomorrow.

Thanks for listening!

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