Hey y’all! Welcome to the 20th episode of The Fan-Damn-Tastic Marketing Show! In this episode I discuss the value of appreciating the point-of-view of your customer and how it helps your brand win your customer’s trust.
1:20 – History lesson: How James Baker secured a key agreement with Russia by focusing on what the Soviets needed to make the deal work for them
4:15 – A smart brand thinks like a smart politician, and considers the point of view of the customer and ‘what do they want out of this?’
4:50 – How this can be applied to your marketing and social media strategy, how to create valuable content and experiences for your customers
5:30 – Getting your customers ‘on board’ with your efforts by addressing their wants and needs
6:30 – Customer-centric marketing wins trust. Period.
8:30 – Creating a win-win, what do we (the brand) get out of this, what does the customer get out of it? Both parties need to benefit.
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Thanks for listening!