Hey y’all! Welcome to the 24th episode of The Fan-Damn-Tastic Marketing Show! In today’s episode I talk about Amanda Palmer leverages social media to create and cultivate fans, and also what your brand can learn from her efforts. I am mention a recent Forbes article where Amanda talked about some of the things she’s learned from using social media as a channel to connect with her fans.
But before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor! This episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs. The Marketing Writing Bootcamp begins on June 11th and features 13 classes with almost 8 hours of instruction! You can learn more here about the Marketing Writing Bootcamp and if you enroll with promo code FANDAMN you’ll save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
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Show Notes:
1:04 – How Amanda Palmer connects with her fans via social media
3:14 – How Amanda uses Twitter as a platform to directly connect with her fans
4:04 – How Amanda used #LOFNOTC to generate $11,000 in merchandise sales in 12 hours, via Twitter
6:55 – The success of Amanda’s Kickstarter project in 2012
10:00 – Insights from the Forbes interview with Amanda into what she’s learned from connecting with her fans via social media.
10:45 – Why Amanda purposely over-delivered on her Kickstarter project
13:08 – The ‘real’ secret to how Amanda successfully uses social media to create and cultivate so many fans
16:30 – The power of being second, and how it can help your social media marketing efforts be successful
Here is the link to the Forbes article that I reference in this episode. And here’s the link to learn more about MarketingProfs’ Marketing Writing Bootcamp. Make sure if you register for the Bootcamp to use the promo code FANDAMN to save $200 on the course!
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We’ll talk again next week!
interesting 16:30. agreed with that your audience is your fans The haters are out there and they’re doing their thing, but they weren’t contributing to your Kickstarter anyway.