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The Fan-Damn-Tastic Marketing Show Episode 3: The Difference Between Rules and Guidelines in Social Media

Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about:

1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts.

2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules for how brands are ‘supposed’ to use Twitter.

3 – Why you should view most of the ‘rules’ for using social media as really being guidelines for how your company should be using social media.

Here’s the direct link to the show.

And you can now subscribe in iTunes!

As always, let me know what you think here, via email or on Twitter with the #FanDamnShow hashtag!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  2. Cendrine Marrouat says

    Hello Mack,

    Bang on! Thank you!

    I really like how creative Club Carlson was about the Twitter party. And yes, too many so-called experts recommend to stick with what everyone else does.

    But if you know your audience, you are also aware of what they want. And most of the time, they want your stories, they want to feel that they belong to a community, that you care.

    This podcast reminds me of Simon Sinek’s 2010 TED Talk: https://www.youtube.com/watch?v=qp0HIF3SfI4

    • Mack Collier says

      Thank you Cendrine! Love the experimentation, this space gets too caught up in ‘me-too’ campaigns and efforts sometimes, like I said you learn by trying things yourself.

      And I love Simon Sinek’s ‘Start With Why’ TED Talk, one of my favorites!

      Thanks for listening!