I recently saw this video thanks to a share by Amy Taylor. The video talks about a scientific study into one of the key drivers of happiness: Sharing gratitude.
As soon as I saw this, I immediately recalled Katy Perry’s Firework Video Contest. Katy asked her fans to create a video telling the world who their ‘Firework’ was, someone that inspired them and that made them a happier person. Basically, these were videos that thousands of Katy Perry fans created showing gratitude to the most important people in their lives.
And each video ended with the person talking about how important Katy was to them. Katy gave her fans a way to show their appreciation for the people they care most about, and as a result, Katy gave her fans another reason to care for and love her even more.
So now we have the scientific reason why rock stars tell their fans that they love them: Because it makes them happy. And if giving gratitude is a key driver of happiness then no doubt receiving gratitude is as well. And I don’t know about you, but I find it easier to promote and gush about people and ideas that make me happy.
We’ve already established that connecting with your fans will help drive business growth and improve things like customer loyalty and make your marketing more efficient. Now we have scientific proof that it will make you a happier person as well.
Sounds like a winner to me!