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Three Blogging Questions You Need to Ask (And Answer!) #Blogchat

Thanks to Natalia for suggesting tonight’s #Blogchat topic, how to create a blogging strategy.  Even though we have covered this topic before, its terribly important to have a strategy guiding your blogging efforts, so it deserves another look.  But, I also know that when you say ‘blogging strategy’ that a lot of people’s eyes glaze over.  So I wanted to take a different approach with the topic tonight and focus on Three Blogging Questions you should ask and answer:

1 – Why Are You Blogging?  It all starts here.  Do you want to blog to grow your business?  Or do you want to blog to share your life as a farmer in Kansas?  Whatever your reason, think about what you want to accomplish via blogging.

2 – Who Are You Trying to Reach?  Building on the first question, think about who you are trying to connect with.  Obviously, if you are blogging for your business, then your answer is ‘your customers’, but think about who these people are and why your blog would interest them.  And if you can’t answer this question yet, it’s not the end of the world, just think about it as you move forward with your blogging.

3 – What Will I Blog About?  Think about what you will post about, and how it will be presented.  Will you blog about your day-to-day life?  Will you blog about industry news?  Also note that as you are figuring out what to blog about, this will help you answer the first two questions, as you’ll have to think about who you are trying to reach, when you decide what to blog about.  So all three questions and your answers are really dependent on each other.

So if you can answer those three blogging questions, you’ll be well on your way to crafting a blogging strategy!  And if you need help, please check out #Blogchat tonight on Twitter, starting at 8pm Central!  If you’ve never joined #Blogchat, here’s what it’s all about.

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

    • Mack Collier says

      Bruce you know we never turn the lights out on #Blogchat 😉 And as I said on Twitter, thanks for the suggestion on using images, we’ll cover that in the future!

  7. Tarun Gehani says

    These are great points broken down and simplified. Even if you’ve been blogging for a while, I think it’s important to refer back to your initial strategy every once in a while. It helps to keep you grounded, and focused on your goals and objectives. Hope to join you all tomorrow evening and make some new connections. Hopefully my insights can be of some value to you all.