July 2009

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Two areas I stress to companies that want to work with me on their social media efforts is that we aggressively monitor all relevant online chatter about them/their competitors/their industry, and that we aggressively track all relevant statistics from their social media efforts.  I wanted to take a look at an example of the latter […]

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As the rush to Twitter continues, everyone wants to know how to get more followers and be more productive on Twitter.  And increasingly, individuals and companies are wanting to build ‘communities’ on Twitter. Here’s five reasons why many are seeing those efforts fail. 1 – Everyone can see that you are in it for the […]