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Archives for July 2009

July 22, 2009 by Mack Collier

A Detailed Statistical Analysis of One Blog Post

Analyzing Your Blog's Stats Two areas I stress to companies that want to work with me on their social media efforts is that we aggressively monitor all relevant online chatter about them/their competitors/their industry, and that we aggressively track all relevant statistics from their social media efforts.  I wanted to take a look at an example of the latter with this post.

Yesterday’s post Five Reasons No One Likes You On Twitter ended up being massively popular and drove a record level of traffic here.  But I wanted to walk you through some of the stats from this post, to show you that;

1 – It’s important to track stats associated with your social media efforts

2 – It’s important not to get bogged down in tracking TOO MUCH

Now my general goal for this site is to create content that others can find value in.  I can get more specific and say that I judge this by:

1 – How often the post is shared via links, retweets, etc.

2 – How many comments it receives

3 – How many people contact me, which opens the dialogue for my potentially working with them.

Here’s some stats from this site and the Five Reasons post from yesterday:

Total site visitors – 1,635

Total pageviews Five Reasons post – 3,431

Total retweets – 162

RSS readers increased from 91 to 122 yesterday

Ok, those are broad figures, and all are well above avg, to be sure.  It also suggests that Twitter was a huge reason for the spike in vistors and pageviews.

Next, let’s look at referring sites:

twitter.com – 633 visits

facebook.com – 46 visits

fastwonderblog.com – 12 visits

plurk.com – 8 visits

As we suspected, Twitter was the driving force in the popularity of this post.  But I noticed two things I wasn’t expecting.  First, Facebook sent 46 visitors, even though I didn’t promote the post on Facebook, as I did on Twitter.  This is a good reminder to start doing that, and when I link to this post on Twitter after it goes live, I’ll also send it to Facebook as well.  Second, I noticed that I got some referrals from fastwonderblog.com.  I checked out their site, and sure enough, Dawn had linked to my post, in this post she wrote.  I read her post, liked it, and just tweeted it to my 9K followers.  But if I hadn’t been tracking my referrals, I might not have realized that Dawn had linked to my post (Google Blog Search hadn’t picked up on the link as when I was writing this post).

Finally, I noted a handful of referrals from Plurk. If that number had been higher, as it was with referrals from Facebook, it might suggest that I need to spend more time on Plurk, but for such a low number, it probably doesn’t warrant more time there, yet.  But I should still pay attention, if the number of referrals from Plurk starts increasing, it could be a sign that I need to spend some time there.

It’s vital that you track your blog’s referrals very closely, to not only tell you who is linking to you, but also it gives you a great idea of which social sites are sending you traffic.  This information can help you determine where you should be spending your time, moving forward.

Now for comments. So far, the post has 17 comments in about a day.  That’s excellent by my standards. And the conversation in the comments is very robust, with everyone offering their opinions and how they use Twitter.  A big success here.

Finally, I had one person email me about this post. This sounds disappointing, but I get almost no emails from my posts.  And with this post, I specifically asked people to email me, and added a link to do so.  So getting one email is a sign that maybe I should do this more often, or can at least do some more experimenting with this.  BTW, if you’d rather comment via email, please do so 😉

So in closing, the post is a success by the three standards I wanted, to create a post that would be shared, that would be commented on, and that would prompt emails from readers.  By looking at the stats more closely, I can see how to improve each of these efforts, and get a better idea of how my readers are interacting with my blog.  Don’t underestimate the importance of closely tracking your stats, it might seem passive, but understanding what is happening can really help you maximize your social media efforts, moving forward.

UPDATE: I meant to include this in the post, but the stats about the post itself came from Google Analytics, the stat about the increase in RSS readers was from Feedburner, and the stat on the number of RTs was from Tweetmeme.

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Filed Under: Blogging, Social Media, Social Media Monitoring, Twitter

July 21, 2009 by Mack Collier

Five Reasons Why No One Likes You on Twitter

Using Twitter effectively As the rush to Twitter continues, everyone wants to know how to get more followers and be more productive on Twitter.  And increasingly, individuals and companies are wanting to build ‘communities’ on Twitter. Here’s five reasons why many are seeing those efforts fail.

1 – Everyone can see that you are in it for the numbers, not the people.  Twitter is like any other social media tool, it works best when people are SOCIAL in their intent. Amassing a large number of followers so you can beam messages at them rarely works, and almost never works for companies that are trying to build awareness.  If you want people to follow you, treat them as such.

2 – You understand social media, but you don’t understand how to be ‘social’.  I continue to be fascinated to see how people that are supposedly ‘experts’ in social media, use these tools to be interact with others.  To me, being social on Twitter means that you are inviting interaction.  That you are giving people a reason to want to open a dialogue with you.  Even when you make a point, you can discourage communication in how you relay that point to others.  If your tone is constantly ‘I am right, here’s why’, then people will tend to shutdown communication.  If your tone is ‘Here’s what I think, what’s your take?’, then people are encouraged to act.  The tools will only function properly if you know how to use them.

3 – You don’t listen.  Here’s a secret for getting more followers on Twitter: ALWAYS understand that the people that are following you, are smarter (as a group), than you are.  The lesson here is that there is VALUE in the opinions of others.  You can always learn something from others on Twitter.  A big reason why I started #blogchat was because I wanted to LEARN from others on Twitter.  I know how smart the people are that I interact with on Twitter, so I wanted to give them a stage to share their smartitude.  I know that the more I listen to the people I follow and that follow me on Twitter, the smarter I will be.

4 – You don’t care about the people you want to be following you.  Here’s another secret for getting more followers, you actually have to give a damn about other people. I am now following well over 3,000 people, and it’s damn tough to have meaningful interactions with a fraction of that number.  So there are many people I am following that I rarely get the chance to interact with.  But I can if I LOOK for ways to interact and let them know they are important to me.  For example, if I see someone I am following tweet that they just got a new job, I send them a quick ‘Congrats!’ tweet.  It takes 5 secs, but that lets them know I am paying attention and care about them.  It’s all about where your priorities are.  If you care, others will notice.

5 – You don’t promote others.  This is a BIG pet peeve of mine.  I go out of my way to promote others, because it’s another way of letting others on Twitter know I care, but it also creates VALUE for the people that follow me on Twitter.  And guess what?  People appreciate it when you promote them, this isn’t rocket science, it’s social media.  And make an effort to promote the people that are interacting with you, and promoting YOUR content.  It’s all about reinforcing the type of behavior you want to encourage.  Which is an overboiled way of saying that you should say ‘Thank You’ early and often.

For companies and individuals that are looking to leverage Twitter as a way to grow their businesses, these are some steps to avoid, and some ways that I have found success on Twitter.  If you have others steps that have worked for you, please share them in the comments.  Or if your business would like to learn more about how to use Twitter effectively, please email me.

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Filed Under: Social Media, Twitter

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